LinkedIn Premium – in my humble opinion – is actually one of the most confusing products I’ve ever come across. There are many variations, sub-products, pricing tiers and other options. Getting your brain around this can be tricky. Maximising the value you can get from LinkedIn Premium and it’s sub-products (such as LinkedIn Sales Navigator) can be even harder.
That being said, I want to share one of my favorite aspects of LinkedIn Premium. In fact, this particular feature alone makes it worth the investment for me.
With a regular LinkedIn profile, your access to key insights/information is often cut off at the knees. Most importantly, you get very little insight into who has viewed your profile.
This is a big problem.
Why? Because one of the BEST ways to grow your LinkedIn connections is by inviting people who have viewed your profile to connect with you.
If someone views your LinkedIn profile (especially if they are a 2nd, or possibly even 3rd degree connection) they are far more likely to be receptive to you reaching out and asking for that all-important connection. After all, they checked your profile out, so they must have at least some interest in you.
The problem with regular/free LinkedIn is that you can hardly see any information about the people who view your profile. You might be lucky to see 10% of the profiles of your viewers.
LinkedIn Premium solves this problem. It allows you to see the profile details of people who’ve viewed you.
You can keep a regular eye on this list, and then swoop in and strike while the iron is hot in order to make a connection.
I’ve used this tactic to grow my LinkedIn network by almost 750 connections in the space of a year. And I’m showing no signs of slowing down either.
I’ll do a full review of LinkedIn Premium in the future. But for now, suffice it to say that it is essential if you want to grow your connection account quickly and efficiently.