Keyword research — the fundamental component of online marketing that marketers love to skip.
Whether you’re planning a PPC campaign, preparing to build links for SEO, or just poking around for a feasible niche, keyword research will help you get profitable results.
Remember, targeting the right keywords means reaching the right audience with your content. Even if you have the most amazing product or service in the world, it’ll be extremely difficult to sell if you approach the wrong people.
The good news is, doing effective keyword research doesn’t have to involve hours staring at spreadsheets and pulling your hair out over hard-to-read data.
Using a keyword research tool like Ubersuggest, it’s easy to unearth profitable keyword opportunities. All you need is a seed keyword, dependable internet, and a couple of minutes to spare.
Without further ado, here’s a closer look at Ubersuggest’s features and how to use them:
1. Expanding Seed Keywords into Hundreds of Long-Tail Variations
You’ve probably heard of this tip before, but if you want to get fast and reliable results, then you need to avoid oversaturated keywords that everyone else uses.
Ubersuggest can help you with this by providing hundreds of long-tail keyword suggestions based on your seed keyword.
For example, if you want to find long-tail variations of “auto repair,” simply enter it on Ubersuggest to generate the following results:
You can also choose your keyword sources under the “Keyword Suggestions” section, which could be the Google Keyword Planner, Google Suggest, or both.
With Ubersuggest, you should be able to find a couple of useful long-tail keywords from the first page alone.
Just remember that long-tail keywords contain at least 3 terms and pertain to a very specific topic. Since they are generally less competitive than broader terms, they’re much easier to rank for in SEO as well as utilize for unique content ideas.
2. Presenting Every Metric that Matters
You don’t need to be an expert to know that not all keywords are made equal.
Even if you’re comparing two long-tail keywords side by side, one of them is bound to be more effective for marketing or advertising.
Ubersuggest makes sure these differences are as clear-cut as possible by presenting three important metrics:
- Search Volume
The first metric you’ll see is the average search volume that keywords receive. While this is a direct measure of a keyword’s popularity, it’s definitely not the only thing you should consider.
Short for cost per click, the CPC metric is the average fee that advertisers are willing to cover using a keyword. A high CPC value is a good indication that a keyword performs well in PPC.
In Ubersuggest, a keyword’s competitiveness is scored from 0.0 to 1.0. The sweet spot is usually 0.4 for smaller brands and marketers with a relatively small budget.
To easily sort keywords according to the metric you prefer, click on the up or down “arrowhead” icons next to them.
For example, if you want to find keywords with the highest CPC, this is what you’ll get:
To learn about the click distribution between organic and paid listings for each keyword, point your mouse to the “graph” icon to the left of the CPC value. The keyword “local auto repair shops,” for example, get 38 organic clicks and 24 paid clicks for the number one result on search engines.
3. Weeding Out Irrelevant Terms
Despite knowing the metrics mentioned above, it can still be hard to handpick the right keyword ideas due to the hundreds of suggestions presented by Ubersuggest.
That’s why you need to further refine your keyword research using the filter options found on the left side of the interface.
The first thing you may want to do is to weed out keyword suggestions that contain irrelevant terms, such as the brand name of a competitor or products that are unrelated to your business.
In relation to the example above, let’s say you don’t have anything to do with Auto Repair Xpress and A&A. Simply enter the terms into the “Negative Keywords” field and click “Save.”
That’s it! All the keyword suggestions that contain any of the negative keywords you specify will be immediately pulled down from the results.
By adding negative keywords, you can have long lists of keyword suggestions without all the fluff. This is extremely useful if you want to export the keywords into a CSV file and share it with your team or clients.
But what if you don’t care for CSV documents and want to get straight to the good stuff?
I’m glad you asked. It’s time to find the winning keywords that demand your full attention.
4. Seasoning Your Keywords with Commercial or Transactional Terms
Ubersuggest has a very straightforward approach when it comes to keyword filters.
All you have to do is add the exact terms you want to see under the “Filter Results” field and it’s a done deal. You just need to figure out the right commercial or transactional keywords that your prospective leads are likely to use.
For example, suppose you’re a freelance web designer who needs more traffic to your “Hire Me” landing page. Your initial Ubersuggest results with the seed keyword “web designer” should look like:
You can then add the keyword “hire” to the “Filter Results” field to scrape keyword opportunities with transactional intent.
Of course, there are many ways to use filters to fine-tune your keyword research with Ubersuggest. You can throw in your product or platform of specialization, the area you serve, and so on.
As a final piece of advice, make sure you’re not targeting a keyword opportunity that’s falling off in terms of popularity. For this, simply hover your mouse pointer over the graph icon to the left of the Search Volume Metric to reveal its month by month performance.
Overall, Ubersuggest is the perfect representation of what keyword research tools should be.
It doesn’t put you through hours of number-crunching since it allows you to zero in on lucrative keyword opportunities that draw in searchers with commercial intent, in minutes.
Best of all, it’s 100% free. You don’t even need to register for an account or provide an email address to use it.
With virtually nothing to complain about, why not take it for a spin yourself? Seriously — do it and tell us about your experience in the comments below!
Ease Of Use
Quality Of Results
Ubersuggest is free (with no real catches) and very easy to use. It churns out some great long tail keyword results. You'd be crazy not to use it, so give it a look today!