Welcome back to another top-notch review here at Reviews Boss. Today we’re taking a look at a product I have been using for years, called Traffic Travis.
What Is Traffic Travis?
Above the SEO functionalities, there are also tools you can use to research available domain names and improve your PPC performance (as well as boost Adsense earnings)
It has been a mainstay of the SEO software game for a number of years now, and literally hundreds of thousands of people have used it.
In fact, if you Google “SEO software”, TT shows up as one of the top results:
So I think it is fair to say that Reviews Boss has a duty to do an honest and detailed review of this product.
At one point (many moons ago) I was actively involved in the development and promotion of Traffic Travis. However, that does not affect my dedication to providing an honest and detailed review, and it has not changed my opinion as I’m no longer employed by the company which developed the product.
What Can It Do?
According to the vendor pitch, here’s what Traffic Travis can do:
- Run automated SEO health checks on your site
- See your site backlinks and analyze them in detail
- Deep dive into SEO competition for keywords and competitor sites
- Improve your on-page SEO
- Track your rankings for multiple keywords Google, Yahoo, and Bing
- Research new keywords to find terms to try and rank for
- Analyze the competition of these keywords to see breakdowns of top 10/20 competition (as well as get at-a-glance keyword competitiveness metrics)
- Get insights into your PPC/Adwords competition in order to improve campaign performance
- Find domain names based on the keywords you uncover
How To Get It
There are two versions of TT; free and Pro.
The easiest way to get it is to go here and download the free edition. You’ll need to register with your email address in order to do so (I will come back to this in the “cons” section of the review).
I recommend that you only ever download Traffic Travis through the official website; don’t go through one of those download sites like Cnet or Softpedia as you will still need to register anyway, and also you might wind up downloading an outdated version.
You should get the free version before you look at upgrading to Pro.
Market Samurai Vs Traffic Travis
I will maybe do a full comparison of Market Samurai and TT at some stage in the future. I’m not certain on this as it seems like Market Samurai (I think it is now called Noble Samurai) has all but been abandoned. The site looks like something out of the dark ages now. That being said, the social media presence of Market Samurai is still being updated on a semi-regular basis. Certainly I do not hear people talking about it anywhere near as much as they used to.
In the meantime I suggest that you take time to look at this handy comparison on Traffic Salad.
Traffic Travis Vs Long Tail Pro
There is only one functionality that these two tools share; keyword research. Both work by tapping in to Google’s Keyword Planner and then returning results based off that. Long Tail Pro focuses specifically on keyword research, whereas Traffic Travis offers a broader sweep of tools.
So, which one does keyword research better?
Overall, I would say that Long Tail Pro is better at finding long tail keywords. That is, after all, the purpose of the software. However, Traffic Travis actually has quite decent SERP competition analysis; and unlike LTP it doesn’t cost you anything in terms of paying a monthly fee for some kind of premium access. You can even analyze quite a few keywords on the free version; although if you plan on analyzing more than 20 keywords in any one sitting, then you’ll want Pro.
Traffic Travis Alternative
The main alternative to TT is probably Market Samurai. However, there are a bunch of different products out there (some free, some premium, some with different tiers) that can manage the functionality of Traffic Travis or at least provide an alternative to some of it:
- Raven Tools
- Web CEO
- Advanced Web Ranking
- Long Tail Pro
- Market Samurai
- The list goes on … I don’t really like meaningless comparisons like that.
If you’re interested in learning more about all the available SEO software options that might be able to replicate some of TT’s functionality, then I suggest you read this post.
How To Download Traffic Travis Professional
The easiest way to get Professional is to upgrade from within the software itself. However, if you are determine to buy Pro from the outset, then you can do so here.
Just scroll down the page and buy, and you will then get your Traffic Travis Pro download:
I definitely recommend that you try the free version first, however. Then you can upgrade from within the software here:
If you’re looking to upgrade, then you’ll want to know the price. Professional edition costs $97 USD per year. This means that you pay once per year.
There is no monthly option or lifetime access option available. I would like to see a lifetime access option … that would be nice.
Payments are processed through Clickbank, which is a leading digital product payment processor. You can check out my review of Clickbank here.
A Look Under The Hood
At this stage of the review, I reckon it’s probably time to take a look under the hood of Traffic Travis and see what the software can do.
This will be very image heavy, and each image will feature a caption underneath explaining what you are seeing and how it relates to the functionality of the software:
When you power up Traffic Travis, this is what you will see for the first time – you might actually notice that the software is not up to date ven if you just happened to have downloaded it.
Welcome to the home screen of TT. It’s from here where you will set up your projects, manage your sites and get at-a-glance statistics. You can see down the bottom the Upgrade To Pro option – this is where you need to click if you do want to upgrade.
Adding a project into TT is really easy (you do it from the top menu bar). Once you’ve chosen to add a new project you will see a screen like the one above. It’s pretty simple what you need to here. You can always come back and add more keywords and search engines at a later date. The only confusing option is the Sitemap URL. If you don’t have a sitemap setup yet, then TT will try to scrape your web pages from robots.txt – although you really should try to get a Sitemap.
Once you’ve added in the basic details of your project, you will probably also want to use the “Update Settings” option and set everything to its shortest possible time period that you get more regular updates. What you see above is the default option. I don’t really do anything in Miscellaneous, Video Rankings, or Email Scheduler (although you are more than welcome to try these features out!)
If you run a YouTube channel and are trying to rank your videos, then the Video Rankings module will be music to your ears. It can help you track where your videos are ranking on YouTube for any given keyword. It also checks ranks for Google Videos as well.
The video rankings pane for checking your YouTube rankings.
The email scheduler is where you can set up automated report emails. This could be handy if you are using TT to track client rankings.
Once you’ve added in your report you should see something like this. Note that there isn’t too much data available for Reviews Boss because it is a very new site. If your site was established, then you would hopefully see a whole lot more under top 5 ranked keywords, backlinks, and so on. I’ve also only got 4 keywords added at the moment, so hardly much to work with!
If you want to upgrade to Premium and download it, then you need to use that UPGRADE TO PRO button that will be at the bottom of your screen. Remember to get a feel for TT and whether or not you actually like using it before making the call to upgrade.
This is the basic view of the keyword research tab. It really is quite self explanatory. You put in the keywords you want to search to expand from – your “seed” keywords – and then go from there by hitting fetch. BTW if you’re having trouble with keyword research, then you should check out my speed keywords gig on Source Market here, which will really help you hit the ground running.
When working with the keyword research tool you can change your location and language setting, as well as SERP values match type.
As with just about every keyword tool ever, you can filter your results. This is standard stuff.
Now let’s move on to the SEO competition analysis tool which is probably my favourite bit of Traffic Travis. The purpose of this particular module is to give you an at-a-glance difficulty metric for ranking for any particular keyword, as well as detailed analysis of the top 10/20 ranking sites for any particular term.
From within the Research/SEO Competition module you just enter your keyword(s) and then press okay. The module will then go away and get to work to analyse the results.
NB: If you want to analyse a lot of keywords – in my experience anything over 20 at once – then you really need the Pro version PLUS working proxies. Otherwise you will get blocked from the Google API used to power this tool.
This is what you will see after the SERP competition check has run. Now unfortunately that image is kind of hard to see due to it being compressed for web – I will try to upload a better version in due course.
But you should be able to make out the “extremely difficult” rating, which tells me without digging any further that I would probably struggle BIG TIME to rank for the keyword “SEO Software”.
Then you get the other data that is better for those who want to make a manual analysis of the keyword and their probability of ranking for it:
- Pagerank average and median
- Page backlinks (ie the links pointing to that page that is ranking)
- Site-wide backlinks count
- Number of SERP results
- Intitle and Inanchor competition
- KEI score
The piece de resistance is the fact that you can get a detailed report like the one above that breaks down each keyword and its top 10 (or 20, if you choose it) ranked entries in order to see how they are performing in terms of backlinks, on-page SEO, authority etc.
Traffic Travis Pro Crack
People are always on the lookout for cracked versions of Traffic Travis Pro in order to save money. My advice is don’t waste your time with this. Either use the free version, or stump up the money for the paid version. Cracked software puts your machine at risk, and usually goes wrong anyway (especially when it’s something like TT that has frequent updates).
Don’t be stingy – either pay for premium access or make do with the free option.
I know at one stage a number of years ago, there was a working cracked version that was doing the rounds on places like Blackhatworld. That is long dead, so don’t even bother. Just pay for it 🙂
Traffic Travis Pro Download
Traffic Travis For Mac
One of the most common questions about TT is how to run it on Mac OSX. Unfortunately, there is no native support for OSX. This means that you either need to look for alternative software (ideally something that is cloud based) or use a workaround that will allow you to run TT on your Mac.
On the Traffic Travis website there are some solutions available for using Mac. Basically they involve either installing Windows on a partition of your hard drive or secondary hard drive, or using a software like Parallels in order to run a Windows environment on your machine.
The problem with these options is that they cost money, because you either have to buy an expensive software or purchase a valid Windows licence key, unless you already happen to have one lying around.
Honestly, the easiest way to use Traffic Travis for Mac is to skip all the fiddle-farting and go out and buy a dirt cheap Windows laptop. I used to have an old laptop I kept lying around for this exact purpose. I could run TT whenever I needed it, as well as some other Windows only software that I used. Now I’ve gone back to Windows only it’s not an issue for me, but I still recommend this as an easy solution.
Here’s what I like about the product:
- Reasonable Price. $97 per year is not a bad price at all or an SEO software that has so many different features, and which has a proven track record of being reliable. Furthermore, the free edition is actually very good if you are just managing a couple of sites.
- Regular Updates. Traffic Travis has been going steady for years now, and is always regularly updated. You can feel safe and assured that your purchase isn’t going to be abandoned any time soon. I’m a big fan of regular updates.
- Lots Of Features. You really can do a heck of a lot of stuff with Traffic Travis. I know a lot of more advanced SEOs don’t really like it because it is a jack-of-all-trades and master of none, and it also prioritizes simplicity over power (compared to something like Scrapebox, for example).
- Good Support. If you have any issues you need help with, then support is not hard to come by and is generally very good. There is a huge FAQ database available here, which covers most questions you could ever want to ask. If that doesn’t get you to where you need to be, then there is also a ticket-based support system available with quick replies.
- Very Usable Free Tier. Some SEO software massively restricts the amount of value a free subscriber can get (I’m looking at you, Ahrefs). Traffic Travis can do just about everything you’d want it to do on the free tier, which is great when you are first starting out and can’t justify stumping up the cash for the Pro version.
- Make sure you’ve checked out my guide above to what is different between the free and pro editions. I think you will find that the pro edition stacks up rather favourably.
- Easy Refund If You Aren’t Happy. Because Traffic Travis is sold through Clickbank you are entitled to a no-questions-asked refund within 60 days of purchase. If you’re sitting on the fence, then this should give you some great peace of mind. Clickbank’s refund policy is absolutely watertight, so you have nothing to worry about.
Here’s what I dislike about TT:
- No Cloud Access. People spend less time these days in front of their computers, and more time on phones, tablets etc while out and about. Because there is no cloud access you have to use Traffic Travis on a desktop or laptop machine. It would be great to have cloud access and the ability to check from a mobile device.
- No Mac Native Support. This has been an ongoing issue for a number of years now. The lack of native Mac support is frustrating, and should be fixed. The only way you can run this software on a Mac is to go through the expense and hassle of running a virtual machine or secondary Windows install. It surely has to be time that an all-new Mac compatible version is created.
- Annual Pricing. Access to the software costs $97 per year. So while this is a meagre $8 per month, it still sucks when you forget you’re paying an annual fee and your credit card or Paypal gets rebilled. I would like to see a lifetime access option for a big discount like $197.
- Your Inbox Will Be Under Attack. Remember that Traffic Travis is produced by the same company as Affilorama (and Salehoo, which is another product I will review in the near future). Once you download the free version or buy the Pro edition, your email address is added to FINISH
- Affilorama Premium Upsell. You need to consciously untick this, unless you want to get access to Affilorama Premium via a slightly surreptitious upsell. You get the first month for free or for a dollar or something low ball like that. But if you forget to cancel, then you are automatically rebilled the next month for $47. Not ideal – either remember to cancel or just uncheck the box anyway. I will be reviewing this product in the near future in greater detail so you can see if Affilorama Premium is actually worth buying; if the conclusion is good, then you can always go back and get it.
- Not Superb At Any One Thing. TT is a bit like a Swiss Army Knife. It has a lot of useful tools, but none of them are outstanding at doing their respective job. For example, its keyword research module is useful, but nowhere near as powerful as something more specialised like Long TailPro. This is why a lot of more experienced SEOs aren’t huge fans of TT, because it probably just isn’t powerful enough for their specific needs.
Should you buy Traffic Travis?
As far as free SEO software goes, the standard version is a handy tool to have in your arsenal. It tracks ranks quite accurately, gives you a useful overall picture of the health of your website, and can help with performing competitive SEO and PPC analysis.
Considering it is free, what’s not to love?
But what about the paid, professional version of the product? Is it worth a buy?
You know what, I actually think it is. However, it is only worth buying once you’ve built up some experience with SEO, and if you genuinely have a need for the extra functionalities (like the ability to add more projects, research more keywords and so on).
Start out by downloading the free version of TT here, and get to know how the software works and its functionality first.
Once you’ve spent some time with the free version and have got used to it, you can make a call as to whether upgrading to the Pro version is worth it for you or not.
I have TT Pro and enjoy using it on a regular basis to track rankings, get handy SEO competition analysis, and other research metrics. It’s not perfect, and I’m sure that anyone with a bit of skill and the inclination to do so could replicate most of the functions for free using other tools.
But as a unified dashboard from which I can look at basic SEO and PPC metrics, do research, and optimise my sites, it has use that justifies the purchase price. As a sort of jack-of-all-trades toolkit that can work alongside other more premium products, it really is quite handy.
Overall, I recommend it. Start with the free version – you can download it here – and then take your time to get used to the software and what it can do for you. From there you can make the call on whether it is worth upgrading to the professional version.
Traffic Travis Review
Value For Money
Ease Of Use
Overall, Traffic Travis is a nifty (albeit slightly dated) piece of software for SEO and digital marketing professionals. It offers a number of useful features, especially when in professional form and combined with some decent proxies. For example, the SEO competition analysis tool is handy for doing a high-level analysis of top 10/20 competitors for a given keyword, giving you a springboard from which to launch further manual competition analysis. The free edition is also useful, especially if you are running a smaller website. Downsides are a dated interface, frequent updates and lack of Mac OSX support. However, all things being considered I do recommend having Traffic Travis in your web marketing arsenal!