Mailshake Review – Initial Impressions

Sorry for the brief hiatus in posting – I’ve been focusing a bit of additional energy into my consulting business, which I’m going to be pouring more time into in the near future.

However, the good news is that my immediate plans should also hopefully free up more time for me to hit the ground running with Reviews Boss as well. I’ve got plenty of exciting content planned, and you wouldn’t want to miss out on that!

One product I want to call attention to that I’ve recently started to use is Mailshake.

This isn’t a full review of Mailshake – that will come in due course. But what I would like to do is share my initial impressions of the product.

What Is Mailshake?

It’s a platform for sending highly-personalised emails en masse. I’m not talking Mailchimp-style bulk sends (i.e. EDMs), but instead emails that look like they were sent directly from your Gmail/Google Apps email inbox.

Who’s It For? How Does It Work?

Mailshake is primarily pitched as being a cold email tool. Let’s say you want to generate leads for a business (e.g. you’ve just started a freelance graphic design shop). One way to drum up some potential business is cold emailing. You could contact businesses whose graphic design for advertising, logos, website or whatever needs sprucing up.

Normally, cold emailing is a slow process. You create a target list – names, emails, company details etc – then you have to go through and email each one manually.

Mailshake makes the process much faster by allowing you to combine an email template with your target list. This means that once you’ve collected the lead data and written your template email, it becomes almost effortless to send out the emails.

How Much Does It Cost?

$19 per month per user. Simple, flat-rate pricing (although there’s a bit of a discount available for paying a full year in one go).

Is It Easy To Use?

In my experience so far, very much so. I had my first test campaign up and running in a matter of minutes. The step-by-step “wizard” that talks you through the campaign setup process is simple, effective and easy-to-follow.

My full review of Mailshake will be up in the near future. But for now, suffice it to say I’m enjoying the platform and can see immense potential for using it to generate leads and sales.