Clickbank vs Clickfunnels

What is the difference when it comes to Clickbank vs Clickfunnels?

In this article I’m going to quickly outline the difference between the two.

What Is Clickbank?

Clickbank is an affiliate network and payment processing gateway.

It allows vendors/publishers (people who create products – usually info products) who want to sell them to match up with affiliates (people who promote products on behalf of others). Vendors and affiliates then sell products to customers (the people who buy the products).

You can participate in the Clickbank ecosystem in any one of those capacities. For example, you might want to sell a product you have developed and want to find affiliates to help you make more money. Therefore, you could use Clickbank for that.

Make sure you read my honest Clickbank review here for more information.

What Is Clickfunnels?

Clickfunnels is totally different vs Clickbank.

Clickfunnels is a web-based software platform that helps you to create marketing “funnels”.

Marketing funnels have become a bit of a hot topic these days, but the fundamentals are simple:

Most people won’t buy from you on the first interaction they have with you. This is especially the case when trying to sell something like a training course, info product, membership or whatever.

A funnel can help you to overcome this. For example, you might run a Facebook ad to a landing page that gives away a free eBook in exchange for name and email information. From here, you drip feed out some additional content to build trust with the “lead” and then hopefully they will buy from you.

That is a funnel.

So the basic premise of Clickfunnels is that it provides a comprehensive platform for building and optimising your marketing funnels.

It has a landing page builder, autoresponder tool, and basically assists with the whole concept of funnel building.

Clickfunnels does also have its own affiliate platform (which is famous for paying high commissions) but that is a topic for another time.

I haven’t actually done a Clickfunnels review yet, but hope to do one in the near future – so stay tuned for that.

Conclusion – What Is The Difference Between Clickbank & Clickfunnels

As you can see, there is a substantial difference between Clickbank and Clickfunnels.

Clickbank is an affiliate network that brings publishers, affiliates and customers together, whereas Clickfunnels is an application that helps with the building and “automation” of marketing funnels.

The two are like chalk and cheese!


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