One of the most important concepts in SEO for affiliate websites is getting backlinks.
If you’ve had any exposure to SEO so far, then you’ll know there are basically two parts to SEO:
On-page SEO – this is what you control on your own site, e.g. your keyword selection, content length, technical SEO, internal linking etc
Off-page SEO or ‘backlinking’ – this is where other websites link to your site. Google sees these links basically as votes of confidence in your website, and can improve your rankings accordingly.
One of the more common questions I get asked about affiliate SEO is how many backlinks you need to rank well in Google.
In my latest video, I dive into more detail on this topic, and discuss the truth about many backlinks you actually need to get solid rankings in Google:
If you’re struggling to understand how to effectively use backlinking for your affiliate sites, then hopefully you’ll find this video helpful!
Video transcript as follows:
How’s it going Sam Frost here back with another digital marketing tip. Today we’re talking SEO, and a really common question that I see online and people have asked me in the past, and that’s how many backlinks do I need to get to be number one in Google?
Everyone wants to be number one, right? That’s the best place to be on Google, we all know that. That’s the coveted number one position.
If you know anything about SEO, you know, there’s a couple of different key components.
One is the content in your sort of website, the on page SEO. And the other piece is backlinks. So off page SEO, who’s linking to your site, and if you’ve done much research in SEO, then you know that generally the more links you get, and the sort of better quality those links are all then the higher your site’s going to rank, all other factors being equal. So people will want to try and as human nature put a bit of an arbitrary number on it. So how many do I need to get to be number one? And I know you probably gonna hate the answer. But the truth is that how long is a piece of string question, how many backlinks you need to rank? Number one depends on so many different things. It depends on how competitive your particular keyword and sort of niches, it depends on how good your website is, and your content. You know, it might be easier to rank, a really detailed piece of content with a small number of backlinks than it is to rank a, you know, a really thin piece of content with a whole load of different backlinks. It depends on what your competition is actually doing. So I mentioned general competitiveness, but maybe you’ve got a competitor who’s out there who’s really pushing hard on this particular keyword. It depends on, you know, so many different things, it depends on the relative strength of the backlinks you’re getting. So you might get 500 really average quality backlinks that could be outplayed by a capital of really good quality editorial links from, you know, reputable sites in your industry or, or reputable big, you know, publications like, you know, journals and websites and things like that. So as far as how many backlinks you need to get that coveted number one position, really, there is no strict down. So there was no hard and fast answer, there’s no exact number you can put on it. So don’t worry too much about that instead, worry about making sure that the content you put out there for that particular keyword is really good. So your site is as good as it can be both technically, in terms of things like how fast is it load and how easy it is to read, you know, how well does your content answer the question or solve the problem. And then when it comes to back linking, you know, don’t get too caught up and saying I’ve got to get to a certain number, you know, focus on quality, so trying to get good quality backlinks and you know, focus on that incremental growth. Now, obviously, if you’re a, you know, seasoned SEO veteran, then you know, you’ll have your own approach to how you tackle these kinds of things. And I welcome any feedback in the video comments, but certainly for business owners starting out wanting to know, hey, how many backlinks Do I need to get to rank number one? Well, I’d say Don’t worry too much about that question. Just focus on making your content as good as it can be. Start building links, make sure they’re good quality ones, and you will see results come in over time from there. So hopefully that clears things up for you.
In my latest video, I cover eight effective ways to get more traffic to your affiliate marketing websites (and any other type of website for that matter).
I’ll have a recap of the key points dropping soon, but for now check out the video and accompanying transcript below”
Hey, how is it going? It’s Sam Frost here and in today’s video, I’ve got a bit of a treat for you. We are doing something that everybody loves, we are doing things for free. So what I’m going to be talking about today is eight different ways that you can get more traffic to your website for free. So whether you’re starting out in business, maybe you’ve just founded your first company and you’re looking to grow and you just don’t have the funds available to do marketing with.
Or maybe things are a little bit tighter in your business at the moment and you want to still grow but without having to spend too much money on your marketing. Whatever your mission or purpose or drive is, I’m pretty sure you can agree that there’s always an advantage to be had in trying to generate more traffic and then more leads and sales from that traffic for free without having to spend money.
So, yeah, what we’re going to do in this video is we are going to cover eight effective ways that you can generate more traffic for your business website with no monetary cost. Now, what I want to make really, really clear is that there will be some cost in terms of time. So, there is no magic silver bullet that we can press for free that’s going to flood your website with traffic beyond something like going viral which you can’t really predict. It’s going to be slow, there will be work involved. But, what I’m wanting to do here is basically say if you got a bit of spare time but you don’t have money to spend, how can you use that spare time to grow your business?
So, yeah, let’s get into it. Before we do, please consider subscribing to my channel. I’ve got lots more digital marketing content to come and drop a like as well. And also, at any stage, if you’ve watched any of my videos including this one, if you got a question, if you’ve got a comment, if you’re not sure about something, just drop a comment in the description, drop your question down there. I will do my best to answer every single comment or question that is left on YouTube. So I really do want to help you out.
So without further ado, let’s jump into things and let’s look at the first way to generate more traffic for your website for free. So the first way to generate more traffic for your website for free is to make sure that you’re on page SEO is on point. So if you’re not familiar with the term, SEO is short for search engine optimization.
It’s basically all about making sure your website is more likely to rank at the top of a Google search for a key word like how to train your dog or Toyota Supra buyers guide or B2B digital marketing consultant or something like that. Whatever your keyword or keywords are. You obviously want to be as high as possible in Google and in other search engines like Microsoft Bing as well.
Now, there are two components to SEO, to search engine optimization. I’m going to talk about both in this video but the first one we’re going to look at is on page SEO or on page search engine optimization. Now, this is all about optimizing the content that’s already on your site as well as the structure of your site.
To make it as likely as possible that Google is going to look at your site and go, “Hey, someone’s searching for how to train your dog, your website talks about how to train your dog and lo and behold, the two match up.” And it’s easy for Google to work out that what you’re talking about is closely matched to what the user’s searching. Because ultimately, what Google wants to do is provide a good user experience. What they want is for someone to use Google, find a solution to a problem they’re looking for, find a product they are searching for and walk away from that thinking, “Man, Google made it so easy for me to find what I was looking for.”
So, on page SEO is a huge topic. There’s loads and loads of things we could discuss. We could go into a whole separate video about this and I will be doing so. But let’s look at a few of the key things you need to get right. First, you’ve got to have a website that’s structured well. So what I mean by this is it needs to be laid out in a way that’s actually easy for both humans and the search engine to understand.
So, if you’ve got one page with everything jumbled together and you’ve got no real clear keywords or any kind of I guess structure to what you’re doing, it’s just like a mixed bag of lollies you’ve pulled out of a bulk sweets bin. You are going to be confusing Google, you’re going to be confusing human readers and it’s going to be much harder to actually get your website ranking.
So think about having a structure that’s really logical. For example, you might have a homepage, an about page, a contact page, maybe a disclaimer page as well. And then you might have something like a services page. So your services page lists at a high level all the services you offer and then you might split out into a sub page level, so service one, service two, service three. And as you can see, everything is all split out nicely into its own little subsection that makes it really easy to understand where you are on the website at any given point in time.
So, that’s one key aspect to SEO is having that good architecture and that good structure. If you do want a single page website because you like the way it looks, that’s okay. But you just going to have to accept the fact that you really got to have your optimization on point to make it really clear what each section of that single page website is talking about. The key thing to avoid is just having some jumbled mess that looks like a sort of buffet at three o’clock in the morning. It’s just not a good look at all. It’s going to make your site rank not so well.
And another key part of on page SEO, once you’ve got that structure down, is basically making sure that your website actually loads quickly. So people hate waiting. Google sees slow websites as being a negative SEO factor. So, use something like Google’s Page Speed Insights to make sure that your website is actually structured to load quickly. The faster it loads, the better the user experience is going to be, the longer people are going to stick around and that will actually have a positive SEO impact.
And another key part to the on page SEO puzzle is also to make sure that your website answers the sorts of questions that people are looking for. Now, I’m going to speak more about this as this own standalone point later on in this video. But, the first point, really, on this is just to make sure that wherever you’ve got a page on your site, like a services page, you actually say what that service is. So don’t just have a photo or a video with no context. Have some text that’s going to explain it. If your services is personal injury lawyer New York, then actually talk about that.
You don’t have to be insanely specific with the way you lay out the keywords, these days Google is pretty good at picking up on things, by and large. Obviously, you can get more advanced with how you do your own page SEO. But the main thing is, every page should have at least one keyword, ideally, that makes it very clear what that page is about, that makes it easier for Google to basically scan the site and say, “Okay, we know that this page is about personal injury lawyers in New York.” Or it’s about how to train your dog or it’s about how to buy a Toyota Supra.
Whatever it is. You’ve got to make it clear with those keywords. So the first point is just to make sure that your on page SEO is good. So if you’re not too sure what to do, basically go and do some more research on on page SEO or drop a comment below and I’ll help you out.
The second part of SEO is link building. So, I won’t dwell on this too long because link building, once again, is a massive subject, we could go on forever. But, basically, Google looks at two things to determine where websites rank. The first, as we mentioned, is the content, the on page SEO. The second piece is whether that website that they’re thinking of ranking has links pointing to it.
So what I mean by link is really any way you go online, when you click on a link on a page and it takes you to another site. Now, there are things called do follow links and no follow links and we could get right into the nitty gritty technical detail but that’s for another video. The main thing to think about at the moment is that having good quality websites linking to your site is going to benefit you in the long run because it gives your website more votes of confidence, really, that’s the way I would describe it. It’s like Google is looking at your site and saying, “Okay, the content aligns with what the user is typing into Google and now other websites are linking to that site. So it must have something going for it.”
So, as far as finding link building opportunities goes, once again, a huge area of discussion, we could go on for days about this. But some places you might want to look at things like local directories, so not crappy, old school rubbish web directories that list everything but highly focused directories for example here in Christchurch, after the earthquake, there was a directory, I can’t remember if it’s still running or not but it was called Rebuild Christchurch. It was all about websites and businesses that were still operating in the Christchurch area after a lot of businesses closed down.
It was a really high quality site, there was some really useful information on there because even some of Google’s index were outdated as far as what businesses were open and what were closed. So that would be an example of a good quality local directory. Maybe there are suppliers you work with on a frequent basis who would be happy to link to your website because you sell their product as a reseller or they sell your product as a reseller, something like that. This is a really common one for B2B businesses.
Another area you might look at is actually looking at things like social media profiles. Now, they’ll often have an opportunity to add a link. It’s usually a no follow link so it won’t be as powerful but it’s still got the potential to actually drive referral traffic back to your site anyway. And there’s all sorts of concepts like anchor text diversity and pillow linking and all sorts of things we could get into.
But, long story short, as long as your links aren’t coming from poor quality junk websites, so they’re not dodgy link farms or Russian hacker websites or anything like that, the more relevant they are and the higher quality they are, the more value they’re going to bring to your site and the more likely it is that they’re going to help elevate your search engine rankings. So between on page SEO and link building, those are two really good ways to actually get more traffic to your website for free.
Now, the next point I want to talk about here is another offshoot of SEO and that’s making sure that you’ve got the right content on your site to drive more traffic. So, one of the most effective ways I’ve ever come across to grow traffic for free, although it does take a lot of time, but it sort of pays off really nicely in the long run is finding questions that people are asking in your niche or your industry and then creating content tailored around those questions.
So, I’ll give you an example of a website that I work on. It’s primarily run by my brother, he does a really, really good job at this. It’s called Garage Dreams. We’ve grown that site really nicely, Ben’s done some amazing work with a little bit of guidance of me, I’d like to think. And over time, what we’ve done is we’ve just found questions people are asking about classic cars, answered them and you can see here, from this Google Analytics traffics shot, you can see how that traffic’s grown.
It’s not happened over night, it’s taking quite a long time. But it’s almost been a bit of a compounding effect. As we’ve added more content that’s been targeted to people’s searches, people’s problems that they’ve got, what we’ve done is we’ve just kept stacking on more and more traffic. With each of those new bits of content, each bit of content that gets put out on that site is really good quality. We don’t add anything junk, anything that’s thin. It’s all good stuff.
But, you can see that sort of compounding effect, just like saving your money in a bank account or on the stock market. It sort of compounds over time. So if you want to learn how to actually get more traffic by doing this, you’ll obviously need to know what sorts of questions people are searching. One way to do that is actually to use Answer the Public which is a really simple keyword research tool. And what I’ve done is in the link, I’ve left a link in the video description for this video, linking you to another video of mine where I show you how to use Answer the Public to find questions that people are searching so that you can create content from them.
I mean, long story short, it’s pretty simple. You load the tool up, you put in your seed keyword like dog training or classic cars or marketing consultant or lawyers or whatever your base topic is of your business. And then it will show you questions people are asking. And then you can answer those questions with good quality content, whether that’s blog posts or stand alone articles or a massive guide or a case study or whatever the case might be. That is another really good way to drive free traffic to your website.
Hopefully, over time, that content starts ranking in Google, people click it, they come to your site and lo and behold, they start becoming customers. So between on page SEO, link building and adding that new content, that’s three really effective ways to drive more traffic. The next few I’m going to cover I won’t spend so long on so pay close attention as we move through them.
So the next way to get more traffic to your website for free is to use questions and answer sites. Now, the biggest one of these is quora.com, I think Quora is how you pronounce it, I’m not sure. That’s how I’ve always done it. Basically, Quora is a site you can go on, you can register for free. People ask questions, you can answer those questions and then you can leave a link in your question response back to your website.
Now, you don’t want to be too aggressive here, you don’t want to just answer stuff purely for the sake of leaving a link. That’s pretty transparent when you do that, some people are way too aggressive and then moderation can be quite strict. But what you find is that pretty much wherever anyone is asking a question, especially if your industry has got an international focus, so I find this is really effective for software companies or B2B companies can do really well with Quora. But, lots of different businesses can do well.
Pretty much, as long as you’re not too hyper locally focused, what you’ll find is that you’ve got questions you can answer and you can then give good information, you can answer the question and then basically say, long story short, for more information, check out my site, check out this product we offer, check out the service we offer, check out our free guide. What I recommend you do is you have some sort of resource or asset that basically expands on the common questions people are asking on Quora or on any other Q&A site and then you link to that.
Don’t just link straight to a hard sell of a product, it’s far more likely that you’re going to get stung by the moderation. So if you’re actually a bit more adept at saying, “Hey, look, here is,” … For example, if someone wants to know about how to train a dog, you might have a dog training business where you would answer the person’s question and then you might link to another video that’s hosted on your site or another blog post rather than looking to the book a consultation page which is obviously a lot more promotional.
The great thing with Quora is that you can track your stats, you can see your stats climbing over time if you’re answering good questions, you can actually build up a bit of a reputation as an expert in your niche. I won’t claim that it’s going to be an overnight success for you. It will take time to start seeing results. And the other thing that you do want to do as well is make sure you save every response you give. So save them in a text file or a Google sheet or something like that because if your answers or your account ever got deleted, you’ve got a whole lot of content there you could repurpose for blog posts or for something else. So just bear that in mind.
I do know that some people have spent ages contributing on Quora and then suddenly had their accounts shut down for whatever reason. Maybe a mod who was a competitor got annoyed with them or they broke a rule. So just be careful with that. Now, Quora is not the only question and answer site but it is the biggest and it’s the easiest place to focus in the first instance.
So that’s where I recommend that you spend more time. So yeah, quora.com, check it out, register an account. Look for questions that people are asking, you can also search in Google, you’ll often just see Quora questions come up.
You can go back in, make your response the best response by far. That’s one of the best ways to get yourself heard on Quora and drive more traffic for free. Just remember not to be too aggressive with it.
Now, the next way to drive more traffic for free to your business website is Facebook groups. So you’re obviously probably aware of Facebook pages, you’ve probably got your own Facebook profile and chances are, you’re probably in Facebook groups as well. Now, pretty much any industry, any niche, any vertical, is going to have Facebook groups. They can be locally focused, internationally focused, doesn’t really matter. There’s just so many of them.
And groups keep seeming to get more and more engagement and share of the timeline on Facebook, whether that will change or not, I don’t know. But groups are definitely one of the better opportunities at the moment, especially when you’re starting out a business. So what you can do is you can go on Facebook and you can look for groups that are in your niche. So if you’re a dog training expert, you might for dog owner groups or dog training groups or something like that.
And when people are asking questions, you can actually jump on those threads and respond. Now, what you have to be super careful with with Facebook groups, just as I mentioned with Quora before, is you mustn’t be too promotional. The biggest mistake people make is they join the Facebook group and then they start spamming that group with links to their own website and they’ll personal message people who are in the group who are asking for advice and break all the rules and spam comment threads and all sorts of things like that.
You will just get booted out of the group, you’ll get locked out. You won’t be allowed to join again, you’ll have your posting privileges taken away and you won’t actually make any breakthrough traffic to your site because people can see through that stuff anyway.
On the other hand, if you can go into it with a long-term investment mindset and say, “I’m going to set aside half an hour a day to really do a genuinely good job at providing free content, answering people’s questions and then occasionally just interspersing a few little bits of your own content on your website,” that has a much better effect. So don’t go in with the mindset of I’m going to just go plaster this Facebook group with my content. It won’t work. It will be really ineffective and you’ll just get shut out of all the good groups and you’ll be left, really, with no opportunity, nowhere to go.
So, if you’re going to do Facebook groups, it can be really lucrative. When I started my consulting business, some of my first clients came from Facebook groups where I would just go in and I would answer people’s questions 100% for free, give them some good IP and then what I would do is wait for them, basically, to come to me and say, “Hey, that was really interesting, can you now do this for me because I don’t want to do it myself.” So just play that patient, long game, it will be so much more successful.
Now, the next point, the next way to generate more traffic for free to your website is through email marketing. Now, I know you’re probably sitting here and going, “Well, hang on, how can I do email marketing for free because isn’t there a cost?” Well, the solution is really simple. It’s called MailChimp. MailChimp offers a really simple, basic platform that allows you to send up to I think 2,000 contacts on your list for free.
It’s not like an unlimited plan, there are limits to it, obviously. But, it’s a great way to get started. And even if you have a little bit of extra money and you don’t have a email marketing system, I guess it’s not free obviously, but it’s one of the best places to invest that extra money. The money is in the list as they say and my background at affiliate marketing, we always used to say the money is in the list. And it really is true. A good email list is an asset for your business.
Whatever happens, you can pick it up and take it away with you. If your website gets hacked, maybe your shop gets burned down or something like that, you’ve got an email list that you can communicate with and email communications tend to be really, really effective as well at driving good conversions, providing you do that email well.
So, what you want to do is sign up with something like MailChimp, start collecting email addresses, put a form on your website, a pop over, something like that, however you want to do it, I’ll leave it up to you. I will have more videos about email marketing. But the main thing is, don’t annoy your list with heaps and heaps of spammy emails. Deliver them good quality content that pushes them back to your website and you will be able to generate more traffic for free with that method. It really, really does work well. Email marketing is old school but it still works and it will remain working, I think, for many, many years to come.
Now, the next opportunity I want to share with you for generating more traffic for free is the use of what we call parasite sites. Now, parasites is just the term I heard, it’s nothing gross, it’s not a medical problem, it’s not like something from an alien movie. Parasites just means other websites that rank well in Google that you can create your own listings on, that you can create your own profiles on, that you can add your own content to that may rank better than your current website does. And then you can drive traffic from those parasite sites back to your own website.
So, a good example of this is medium.com. Medium.com articles can often rank really well in Google, so you could create a medium.com account and start publishing keyword optimized articles. You can be more aggressive in your link building to them if you’re starting to get into link building. You can be a lot more aggressive linking to parasite sites like a medium.com article than you could be with your own site in terms of doing linking without getting penalized by Google.
Now, I won’t get into the black hat, gray hat, white hat, kind of stuff. Let’s focus more on just providing good content and just saying wherever you’ve got an opportunity in your niche, where you see a kind of site that keeps ranking over and over again, maybe you’re googling keywords and you think, “Oh, this is interesting,” YouTube videos just keep popping up. Well, there’s another parasite opportunity.
You create YouTube videos, create better ones than what are already on there for those keywords that you’re trying to rank for and then go out there and rank those YouTube videos you’ve created. Push people back to your website with links in the video description and so on and you’re basically leveraging other websites to help grow your own one.
And that’s simply because these other websites have much more domain authority, much more website authority than you do. Really, YouTube, for example, super trusted, it’s owned by Google. YouTube videos can sometimes get indexed in about five to 10 minutes for certain keywords, I’ve found. Now, they won’t always rank number one but I found it pretty easy to get a lot of videos ranked quite well in Google, often easier than I could rank my own website pages. So I’ll rank a video and then I’ll push people from the video description out to my own website, another great example of parasites sites.
So what you want to do to find parasite sites is just google your keywords in your niche and see other websites that keep popping up, things like YouTube, medium, any of those kind of websites, LinkedIn and Pulse articles or LinkedIn articles as they’re known. Anything like that where you can create your own ones, you’ve got the opportunity to join that platform and start generating your own content. And could you then push those competitors off their purchase and take those places and start driving more brand awareness and traffic that way.
So parasite SEO. A little bit old school, some people aren’t so much a fan of it. If it’s done poorly, it can really cheapen your brand. But if it’s done properly, there’s nothing wrong with it. If you create a great video that accompanies your blog post and then the video ranks number one on Google, you’ve not made the internet a worse place, you’ve made it a better place by delivering something useful to people. So don’t feel bad about parasite SEO.
Now, the final piece of the puzzle in today’s video I want to talk about is forum and blog commenting. Now, this is as old as the hills itself. I’m bound to get a few people who are a bit more sort of modern marketing-minded, coming in here and say, “Oh, don’t spend your time doing forum and blog commenting.” But, the truth is, there is still some validity and purpose to it.
Forums, discussion boards, and blogs on certain niches, these can get huge amounts of traffic that’s often very targeted and most of them will allow you to register and start commenting or responding or asking questions, all those kinds of things, forums especially. Blogs can be a little bit more locked down but we’ll take about them in the same context.
So let’s say you find a forum that’s in your niche, maybe there are people asking questions in that forum that you solve that problem pretty much spot on. What you are able to usually do is create an account, create a profile, respond to those questions and then do something like leave a link to your website or your solution or your white paper within your forum post.
Maybe you can do it in your forum signature. So you know, you’re not allowed to leave links in the posts themselves but in the signatures, people will see your response, they’ll read it and then they’ll look in your signature and be like, “Okay, I can click here and get more information.” Same thing goes with blog posts.
The secret here, really, is to deliver very good quality content. What you don’t want to do is be that person who leaves comments that’s like, “Nice article. Thanks for the helpful advice. See here for more information.” You’re not going to get anything from that. That’s just spam, it’s crap, it doesn’t solve any problem for anyone.
But, if you go on a forum or a blog and someone asks a question and you can do a really good job at giving them a solution and then you can gently ease your way in with some of your own promotional stuff. But be very, very careful about how you do it and make sure you always focus on giving a great experience first to the reader without them having to click any further. That can be a good way to generate traffic. And there are people who do really good business on forum and blog commenting, just driving traffic to offers that they’re selling or free downloads or things like that.
It is old school, it’s like back from the early days of affiliate marketing when I first started out. But the truth is that as long as there are communities of people who are passionate and interested about certain topics, whether that’s a forum or a discussion board or a blog, you are able to go in there and you can become part of that community. You want to build up your trust, make people realize that you’re not there just to try and hijack traffic and drive it to some scummy offer.
Instead, you are there to actually provide value and in exchange for providing that excellent value, I guess there is a bit of an implicit understanding that you might be able to do a little bit of promotion as well.
Now, you might find that you spend a whole lot of time doing a really detailed forum post. You leave a link in it and someone reports it for spam and it gets deleted, a bit like with Quora as I was talking about before. That’s why wherever you leave a detailed forum post, I suggest saving the answer first so that you could always reuse it in another platform if it gets deleted or doesn’t get approved. And just be super super cautious with how you do things.
You know, you’re better off to spend really a long, long time building up, 10 minutes a day, 15 minutes a day, doing your forum or blog commenting, building up a bit of a reputation as someone who provides great content rather than just blasting your way in there and trying to drop heaps of links.
So, I hope you found this video really useful. If you’ve wanted to generate more traffic to your site but you just don’t have the budget to spend on advertising, what I’ve shared with you today are eight effective ways to get more traffic to your website for free. Now, exactly how successful you will be with these methods really does depend on how well you apply them. There is no guarantee that things might not change. You know, maybe Facebook groups might be wiped away by Mark Zuckerberg and they’ll no longer be an option for promotion.
But, for the time being, at the time of recording this, these are eight ways that you can actually go and generate more traffic to your website and grow your business without having to spend money. You’ve obviously got to spend time. But if you’ve got time and you don’t have money, this is a good way to start. It will also help you learn some of the really key basics of effective digital marketing.
So, if you’ve found this video useful, please leave a like, please do consider subscribing as well. I’ve got loads more digital marketing content coming on this channel. And if you’ve got any questions, comments, concerns or queries, leave a comment below. Otherwise, thank you so much for watching and I look forward to seeing you on the next video.
Hey guys. Sam here again with another review. It’s just gonna be a really short one today. I’ve been reviewing a lot of products like software services, installable software, those kind of things. One thing I want to branch at into doing is some shorter reviews looking at sort of business development and training, Kindle books, and other Ebooks and maybe print books that I’ve been reading. I’m a firm believer in reading a bunch of, you know, books and … I mean, I use a Kindle myself. I haven’t read a print book really in a long time, but I do read the occasional one.
Yeah, basically what I want to do is start, I guess, yeah, reviewing books, training books and guide books and all those kind of things that I’ve been working with, or reading I should say. The first one I want to cover is something called, Essential AdWords: The Quick and Dirty Guide. The Kindle edition of this by a guy called, Kyle Sulerud. Sorry if I’ve pronounced your name incorrectly there. But, yeah, I’ve been following Kyle’s sort of AdWords Training for a while now. He’s got a, like a high-end AdWords Training course that I’m hoping to buy at some stage. I think he closed the access to it recently. It’s about a $1000 course. You know, it’s obviously a pretty nation, it’s really focused at creating effective AdWords campaigns for local services, businesses, you know, and then getting really good conversion rates and basically giving local-service clients a good ROIN and sort of trying to create a business, I guess, out of providing AdWords Management to local service businesses.
So I’ve been seeing, you know, he’s got a lot of promotions out on the Facebook news feed. He’s got an AdWords group, I believe. I’m a member of it. I’m trying to think if he’s the Ad Man or just a Moderator. Something like that. I’ll double check. But basically, I didn’t even know he had a cheap guide available. Someone had mentioned it in a comment on one of his posts on Facebook, that they’d purchased his Essential AdWords: The Quick and Dirty Guide on Kindle. I thought: Oh, I’ll give that a shot. Jumped over to Kindle and lo and behold, it was like 75% off, $2.00 or something like that was the price. I thought: I’ll buy it and just give it a quick read.
So look, all I’m gonna do is super briefly cover what it is, what I like about it, what I don’t, and is it worth reading. So, as the name suggests, Essential AdWords: The Quick and Dirty Guide is a basic guide to Google AdWords. Yeah, it’s a short Kindle Ebook, you know, you can probably read through the whole thing in about a half an hour. You know, it costs a few dollars, the price of a coffee or something like that. It just contains a whole list of, I guess, things you need to know to sort of, I suppose, have a good understanding of the basics of AdWords.
This is not a super-detailed complex guide. It’s not an in-depth strategy that, you know, you sort of boiler plate strategy you can apply to multiple clients or anything. It’s just giving you a grounding in the platform. Yeah, so what I’ll do I talk quickly about the things I like about it and the things I don’t and is it worth your time to actually go out and buy this and read it. So, the thing I like is that … it’s most of all is that it is really hard-hitting. It is short. I mean, two bucks I paid for it. Who cares how short it is?
Even if it was three or four pages long, as long as the information was good it’s worth a buy at that price. I pleased to say that the information that’s in there is really good. There’s a lot of very valuable insights that you can glean from this that if you did … I mean, I’ve been doing AdWords for a long time. But if you were new to AdWords and you didn’t know what Kyle was talking about, there’s a lot of settings he makes you aware of, and sort of things you need to know about the platform that if you get them wrong you can blow through a lot of money quickly. You can run campaigns that aren’t particularly effective.
Basically, I think his goal with this Quick and Dirty Guide to AdWords is to provide you with, I guess, enough information to be dangerous or perhaps I should say enough information to not make massive stuff-ups with your AdWords account that’ll cost you or your client loads of money. So, he covers all sorts of things like network settings and what are the different campaign types and what are they good for. How to get into the right mindset with keywords. That’s a really valuable section, actually, you know? How to think like potential customers are thinking so you pick good keywords.
He talks about negative keywords. And actually, a really interesting point that he raises here, and the more I think about it the more it’s true is he talks about the fact that really, you know, you can make or break a campaign on negative keywords. A lot of people don’t think enough about negative keywords that they, you know, that they don’t use enough of them. But if you’re smart with AdWords and really master the art of negative keywords and avoiding your ads showing for search terms that aren’t relevant or are going to lead to clicks that generate conversions. You know, you do this by using negative keywords that you’ve either researched or you think would be appropriate or whatever. A master of negative keywords saves you a lot of money and improves results of the campaigns. It can really be the difference between a campaign that works well and one that’s a total failure.
He talks about conversion optimization. He talks about how to write ads. He talks about basic campaign settings you should know. And look, none of it is in huge detail or huge depth, but what’s there is actually really good and really hard-hitting. Certainly it’s, you know, what I’m gonna do is just come out and just say, hey look, this is, you know, buy this book. It’s worth buying simply for the fact that you can read it at lunch break probably at work or on the bus on the way to work or while you’re waiting for your plane to depart at the departure lounge or anything like that. Read it before you go to bed. You’ll get a really good grounding and basic settings you need to know about AdWords.
And more importantly, a few areas that you really need to be aware of to get good results. Basically, you know, picking good campaign settings; picking keywords that strike at the heart of what your target audience is looking for. And how to use negative keywords to avoid wasting money because that’s what you’ve got to remember. Every click on your ads doesn’t lead to a conversion or doesn’t lead to a positive brand and direction that turn into a conversion down the track. You know, it is wasted money. I’ve worked on AdWords accounts where … I mean, one I worked on, for example, the client was spending about $1000 a month on AdWords. Not a huge amount, but he was a small business. He had set it up himself because like a lot of small business owners, he didn’t want to pay. “Oh, I can do it myself.” He came to me and said: “Look, I’ve done it myself. I can’t understand why my AdWords account isn’t performing.”
He basically, he’d done only broad match keywords. Everything in the same ad group and the same campaign. He had display ad-on under search network, which is a terrible option. Of the last month, he’d been running that campaign. He spent $1000 and I was able to work out about $970 of that was spent on totally irrelevant clicks that had nothing at all to do with what he was selling. You know, if he’d read Kyle’s book, AdWords: The Quick and Dirty Guide, he probably would have avoided a few of those mistakes.
So, yeah, Essential AdWords: The Quick and Dirty Guide by Kyle Sulerud. Look, it’s not perfect. It’s really short; it’s basic. But the information is hard-hitting. It’s cheap. You can read it on Kindle. You don’t even need a Kindle. You can just read it on the web reader. I recommend checking it out. It’s well worth the buy. I can’t wait to have a look at his full-course one day.
Here’s a transcript of the video if you’d rather read:
Hey guys, what’s up today? I want to talk about a Kindle book I’m reading at the moment. I give you a quick review of it. It’s called Million Dollar Consulting Proposals and by a guy called Alan Weiss. I’m reading it on Kindle. See here that’s Kindle Paperwhite which is probably one of my favorite devices ever made. Super, super good to be able to go everywhere you want with a whole lot of books. But anyway, Million Dollar Consulting Proposals had a write a proposal that’s accepted every time. And Alan Weiss was famous, most rose to prominence I think for doing a book quite some time ago. I think in the early ’90s it was originally released called Million Dollar Consulting.
And basically Million Dollar Consulting was … it’s hugely well reviewed. I’m just checking it out here on Amazon. It sold a lot of copies. Four and a half star reviews. Something that that I actually want to rate this one as well. But I started with Million Dollar Consulting Proposals just because I saw it recommended on my Kindle list and it was cheap and it came up for sale. So I started reading it while I went away on holiday the other day. Basically for a book I think it was released in 2011 or the addition I’ve got according to Amazon. It’s really, really good. I mean if you’re interested in doing high end consulting or high end freelancing and getting away from that I guess sort of low quality kind of stuff that plagues the industry and that can make it really hard to make money well this book will help you.
And how it’ll help you is by getting you in the mindset to understand what you need to do with proposals. So basically Alan Weiss, his opinion and sorry if I’ve pronounced your name wrong, his opinion is that most proposals are done wrong. I think he’s probably right. But what tends to happen with proposals they’re long winded. They’re drawn out. They’re boring. It tells the client things they already know or that they don’t need to know. Whereas his whole sort of ethos is you should be creating pretty straightforward and simple proposals quickly that basically establish the value and sort of really I guess ground the relationship that you’ve already built so that the proposal becomes less of this massive hurdle. It’s not, oh now I’ve talked to this prospective client for an hour on the phone today and now I’ve got to go and do 50-page proposal. No, instead you basically agree on the deal first and the proposal’s just formalizing that agreement.
And really throughout the book what Alan’s done is lay out examples from his own work and client’s he’s worked with. There’s lots of anecdotes but there’s also lots of practical steps as well like workbook style examples of things too. And overall I’m a big fan of this book. I haven’t quite finished it yet. I’ll do a final review and publish that to my Reviews Boss channel when I’m completely finished. But look he knows his stuff. If you could jump on amazon.com for example and look at … I’m just looking at it now, looking at the range of books he’s done. He’s got very good reviews. He was a … Alan Weiss was not necessarily a pioneer, I don’t know enough about the history of who came up with the stuff. But there’s a famous book called Value Based Fees: How to Charge and Get What You’re Worth. That’s probably one of his most famous ones along with the Million Dollar Consulting Guide as well.
So basically if you look at the blurb on the Amazon Kindle page or book page, Million Dollar Consulting Proposals forever ends the time consuming and often frustrating process of writing a consulting proposal. And it’s true. It’s such a frustrating process. And I know this from my own consulting and freelancing and I know it from having worked at agencies as well. It absolutely sucks. It’s such a pain doing proposals often because as Alan states, they’re done the wrong way. Basically what you should be doing, you should be agreeing pretty much in principle first what you’re going to do and then you create the proposal based on that rather than sort of leaving the prospective client hanging and saying … and then presenting them with this proposal that is probably a step too far or puts them off or oh we didn’t agree with that.
So, whether you’re starting out whether you’ve been doing consulting or freelancing for a while, I would really recommend this. The current price as I speak right now is $17.83 for Kindle, $18.57 for the paperback. It’s cheap. It won’t take you too long to read. I’ve read almost all of it on a flight across to Australia the other day and a bit on the way home. But there’s really, really hard hitting good information in there about improving your proposals. And basically … yeah, it gets you into the mindset about thinking about things in the right way.
So thinking about value for your pricing instead of pricing time or tasks or whatever which is a hard thing to get your head around. But it does create especially for genuine consultants, if you can do the work in an hour and deliver just as much value as the guy who does the work in 100 hours, as long as the value is equal well why shouldn’t you be paid the same amount or potentially more. In fact you should really be paid more because you’ve been so efficient and you’ve tied up less of your client’s time as well.
It goes into all these kinds of things but the main focus is on how to structure and present your proposals and such a way that really, really enhances your value proposition and makes you stand out from the competition and hopefully allows you to charge those higher fees. All of his other books I haven’t read any of them yet but they seem to be really about upping your game and not being one of those consultants or freelancers who scraped by and rarely make a living. This is all about … you’re charging what you’re worth. And if you’re genuinely delivering value you should be charging a decent amount, but it shouldn’t matter to the client because at the end of the day even if you charge … If you charge $1 million and you deliver $2 million value to the client, well they’ve got a better deal than if you charged them $10,000 and they only got $5000 value.
Million Dollar Consulting Proposals is a very, very good book. I haven’t quite finished it. When I finish it properly I’ll post a link to my reviewsboss.com review which is where I do really detailed breakdowns. But my initial impressions are it’s a really good book and I do recommend you check it out if you’re interested in consulting.
If you are just getting started in digital marketing, you are probably wondering “how do I get my first job in it?”
There are plenty of college courses out there, however, they can be overly complicated and by the time you finish, all the information you learnt will be outdated. Additionally, employers looking for five or ten years of experience in the field probably don’t know what they are looking for as things change so rapidly in the world of digital marketing.
So, what do you do? There is so much information out there on digital marketing that it can be a bit overwhelming. You need something that brings all the important information to you in one place and teaches you how to get your first job.
That’s where In Demand Career’s Guide comes into play.
What Is In This Guide?
You are probably wondering what this Digital Marketing Career Blueprint is all about. In essence it is a course that will give you the information you need to get a start in digital marketing.
There are five main sections of the course that give you an overview of how to break into the field:
Introduction to your digital career
In demand Skills 101
Bootstrapping your experience
Starting your career
Working from home & remotely
All five of these areas cover a different point about digital marketing and really dig deep down.
What It Teaches You
Let’s take a look at what each section contains and how it can help you gain knowledge.
Introduction To Your Digital Career
This section is pretty self-explanatory. It introduces what the content of the guide is about and gives you an overview of how you are going to learn it.
The introduction section also covers the type of jobs you can expect in the field and what your first and future jobs may involve (and of course, pay).
There are a total of three videos in this section and you are looking at nearly an hour and a half of content. It teaches you some of the words, acronyms and information you need to understand the content in later sections.
We also learn why digital marketing is such an important part of the internet and how it can improve websites.
In Demand Skills 101
This section of the guide contains seven videos and is the bones of what digital marketing is about. You are going to learn some of the essential skills needed in the digital marketing world and it gives an overview of what tools you may be using.
There is information about getting traffic to websites, using Google Analytics, and understanding SEO and social media marketing.
Bootstrapping Your Experience
Once you have gone through the skills part of the guide and learnt the main components of digital marketing, it is time to build those skills and learn how to use them. This guide goes through solving the experience problem, getting certified and working with clients.
It also covers generating your own experience and working on your own website to build skills.
Starting Your Career
Now that you have a bit of experience, you are going to learn what it takes to get a job and how to land your first gig. This section has a wealth of information on what jobs you can find and how to produce a great digital marketing resume. Additionally, you will learn about interview techniques and how to search for digital marketing jobs.
Working From Home & Remotely
This is a new section of the Digital Marketing Career Blueprint and it focuses on working from home and remotely. It covers working as a freelancer vs your own clients, remote work and how to get your first clients.
How Does It Work
The Digital Marketing Blueprint is broken up into a series of videos, each containing a different topic. Videos run from under ten minutes to over 30 minutes, and you watch them in succession. The dialogue is overlaid onto the video and then there are text boxes and examples that further explain the content.
There is also a forum where you can ask questions relating to the course and share your experience.
Who Makes It?
The content of the course has been put together by Seth Hymes. Seth has a wealth of experience in the digital marketing world and gives some good examples of his own work experience.
Is The Digital Marketing Career Blueprint Any Good?
You are probably thinking “Is the Digital Marketing Career Blueprint any good?”
The short answer is yes. Seth has put together so much information in this ten-hour guide, that you should have all the information you need to get started in the digital marketing world.
We feel that the content is explained in a way that makes it simple to understand, yet informative. The videos are a good length as well and you can easily return back to them if you want to revise any information.
The content covers the main points of digital marketing and we love that Seth has included information on getting experience and your first job. Many guides fail to include this sort of information, which is a big turn off. Landing your first job is obviously incredibly important and is where you will learn the most.
We also like that Seth has covered freelance work, remote work and information on client work. This is vital information to many people in the digital marketing world, however, it can often be overlooked in other courses.
There are also plenty of links to various products or tools used within the videos and they are explained in detail. This gives you an understanding of what you will be required to do in a digital marketing job and how to do it.
How Does It Compare to A College Course?
While digital marketing courses aren’t as readily available as something like programming or engineering at colleges, many places do offer them. College courses are typically going to be a lot more expensive than something like the Digital Marketing Career Blueprint, but are they better?
We feel that they are not going to be better. This is because the information you learn in a college course will probably be outdated by the time you finish it. The Digital Marketing Blueprint seems to be focused on landing your first job, which is where you will gain most of the experience you need to further your career.
At 10 hours long, the Digital Marketing Blueprint can be easily finished in a week or even a couple of days if you are dedicated. It is also much cheaper at only $97 a month, compared to hundreds or even thousands of dollars that college courses can cost.
If you are looking to get your first entry into the world of digital marketing, we feel the Digital Marketing Blueprint is a much better option than a college course.
Is The In Demand Digital Marketing Career Blueprint Worth It?
Now for the real question. Is the In Demand Digital Marketing Career Blueprint worth your hard earned dollars? At $97 a month, the guide is certainly something we can recommend for somebody who is looking to break into the world of digital marketing.
While it is not the most in depth guide, it has all the information needed to get your first job, which is the important part.
For those who already have experience in digital marketing, you are probably not going to see many benefits from taking this course.
Things We Like About The Digital Marketing Career Blueprint
We love that the Digital Marketing Blueprint gets straight to the point. It teaches you what you need to land your first job in digital marketing, and it also gives you an overview of the tools you may be required to use.
The content is clearly laid out and is easy to follow, even if you have no knowledge of digital marketing prior to taking the course. Each video is full of informative content and they are not too long.
We like that Seth has given a whole load of information on putting your resume together and taking an interview, which often overlooked on most courses. It also has information on getting your own clients and working as a freelancer, which is a big part of many digital marketing careers.
The forum is also fairly active and Seth seems to contribute and answer peoples questions regularly. This is great if you have any burning questions after finishing the guide.
Things We Don’t Like About The Digital Marketing Career Blueprint
While the videos are full of great content, we did feel like simple text with dialogue overlaid onto the video was a bit boring. There are plenty of pictures and examples, but we did find ourselves losing interest on the longer videos. This is only a minor complaint however, and if you were only watching one video at a time we don’t think it would be a problem.
We would love to see a more in-depth section to this guide with more information on the tools and software that are used in the digital marketing world. However, we do understand that this is a basic guide to getting your first job, which is where you will learn to use many of those tools.
Overall, we really like the In Demand Digital Marketing Blueprint. It has all the information you need to get started in the world of digital marketing and won’t break the bank. The course does not take long to finish and you can always return to the videos later if you want to revise.
It seems to have a fairly active community and Seth answers questions on the websites forum regularly. The overview of landing your first job is particularly useful and is perhaps the most important part of the guide.
We don’t really have any issues with the Digital Markting Blueprint, only that the videos are not the most exciting or flashy. Still, they get the point across and that’s the most important thing.
If you are looking to start a career in Digital Marketing, this guide is definitely going to give you a helping hand.