In this post, I’m going to give you a basic overview of how YOU can make money with Facebook pages.
There’s no up-sell or funnel for you at the end of this video that actually contains the value.
This is totally free information.
Now, before I begin, I want to make something very clear …
This is just an overview video on how to make money with Facebook pages.
I’ll be releasing the “step-by-step” guides on this YouTube channel in the near future, and will make sure the video description is updated with links to everything you need.
I also want to make clear that this isn’t the only way to make money with Facebook. However, what I am going to teach is the method I use to make semi-passive profit from Facebook … and have a lot of fun in the process.
In fact, when I run this “business” it never feels like work.
My day job is consulting with leading B2B businesses who want to generate leads online. You can find out more about what I do at samfrost.co.nz
You’d think after a hard day’s work in front of the computer, I’d be dreading doing more work.
However, the method I’m going to be teaching is so much fun it feels like a lucrative hobby, rather than a boring grind.
Now, let’s get down to business.
How do you actually make money with Facebook pages?
The overall concept is actually rather simple.
Firstly, you need a theme, or “niche” (I think Americans call this a niche … you’ll have to excuse my Kiwi accent).
A niche could be something like dog training, or car detailing, or tennis.
It could be a particular video game, or genre of games, or genre of movies.
I personally do most of my work in the broader entertainment space, looking at popular TV shows and entertainment franchises. However, I also have niche interests in cars, transport, pets and video games, and am looking to diversify even further.
At the most basic level, what you are looking to do is find a community of people with a common passion or problem. That’s what a niche is.
In future videos I will cover how to research and pick niches, but suffice it for now to say that you’ll need one. And we will use the pets niche as an example, drilling down to dogs, and then even further to a specific breed of dogs.
I’ll use labradors as an example, as my family has two beautiful labradors – Winston and Daisy – and I know there is a huge community of people out there who are crazy about labradors.
Once you’ve got a niche sorted, you need to create your Facebook page.
It’s free to make a page, and Facebook have made the process easy and relatively step-by-step.
Once again, I’m not going to go into the specifics of exactly how to create a page in this video … that will come soon.
Once your page is created (and populated with some initial content) you need to actually build an audience.
You want a big audience, but you also want an audience that is engaged.
There are lots of concepts like organic reach and engagement that I will explain in future videos.
However, for now let’s touch on a few ways you can grow your audience.
- Facebook Ads
- Shoutout swapping
- Inviting friends and family
- Participating in groups
Let’s say you’ve got a decent audience built up.
Where do you go from here?
What you want to do is continue to grow that audience (and its engagement and reach) organically.
All things being equal, a larger audience is going to enable you to reach more people and therefore make more money from your Facebook pages.
You achieve this through great content that your current audience members share with their friends, family, and networks.
If you’re a frequent Facebook user, then you’ll be familiar with this concept.
A friend tags you in something that a page has posted. You think it’s funny or interesting or valuable, and then you choose to like that page.
From there, you will start to see that page’s content in your newsfeed. You then share it with friends and family, and the cycle repeats.
Now how do you actually grow an audience organically through this social or ‘virality’ approach.
You need great content. Basically, you need to keep your audience “fed” with a consistent stream of content that is likely to be engaged with and shared.
In future videos I’ll be showing you how to find content, how to post it, and some simple and affordable tools you can use to save massive amounts of time on the whole process – making growing and monetising your Facebook page empire so much faster.
Now we are at the point where we:
- Have a niche
- Have a Facebook page created
- Have an audience
- Are engaging and growing that audience through great content
This means it’s time to start looking at making money.
The ways you can do this are numerous:
- You can promote affiliate products, selling other people’s products for a commission. For example, that Labrador page could be used to promote dog toys, dog food, dog training books and more.
- You can look into print on demand and other such merchandise options. For example, making a shirt that Labrador fans would be proud to wear and then sell it.
- You can create a niche website and then funnel traffic from your Facebook page to your site, building a true brand around your community, and generating advertising revenues (or selling your own or affiliate products)
- You could sell shout-outs and other advertising on your page.
- The list goes on.
Once again, all of these topics I will be covering in future videos in this series.
At this stage, you’re probably thinking “how much money can I make from Facebook pages?” – and that’s a great question.
I’m not going to promise that this method will make you rich. I do know of people who have had extraordinary success from building Facebook pages. However, I also know of people who have struggled to turn a penny, despite the effort they put in.
Me personally? Facebook pages provide me with a steady, growing source of income each month that feels like ‘free money’ because I so greatly enjoy the process.
What I do want you to know is that the concept and process work. Exactly how much you will make depends on so many factors, such as:
- The amount of time you can put in
- Your initial investment in ads to grow pages
- The niches you choose
- Changes to Facebook’s algorithm and system
- The products you choose to promote
Once you’re underway with monetisation, it’s all about scaling up by:
- Creating more pages
- Growing your existing ones
- Automating parts of the process where possible.
As you’ve probably guessed, I’m here to help you with all of those points too.
So, let’s recap what we’ve learned in this overview lesson:
To make money from Facebook pages, you need to:
- Find a community of people on Facebook who have a unifying passion, problem, or interest.
- Build a page that speaks to that common characteristic.
- Get people from that audience to like and follow your page.
- Build credibility and reach with great content.
- Work promotions into your content flow, allowing you to make money.
- Rinse and repeat the process.
I hope this video has been helpful.
I’ll be releasing many more videos on this topic, so stay tuned for that.
In the meantime, please consider subscribing to my channel so you don’t miss the next video in the sequence.
I welcome all comments and questions and will do my best to reply to each and every one (both good and bad). So feel free to leave a comment in the video description.
Make sure you check out the following video for more info on how to get more Facebook likes as well: