What I’m Up To – Introducing Numerik

For my regular readers, you have probably noticed that I haven’t been particularly active on this blog for a while. I do apologize wholeheartedly for this (and do promise to start doing more reviews in the near future, as well as providing more updates about the affiliate/Internet marketing strategies I’m using at the moment).

There is a good reason for my prolonged hiatus. I’ve been working on an extremely exciting project for the past few months that  I am now ready to announce to the world. As of March 2019, I have officially started as Marketing Manager for Numerik.

We are currently in the process of developing a cutting-edge SaaS for sales reps to help you hit your targets/quotas. Numerik isn’t just another CRM – our application works alongside the data from your existing CRM to help you put your target at the forefront of all sales activities, and provide an actionable plan based on your existing results to help hit that target.

If you’re a B2B sales rep or manager looking to hit and exceed your sales targets, then I want to hear from you as a potential candidate for our Early Access program that will be launching later this year. If you know anybody else who might fit the bill as well, then I’d really appreciate it if you referred them on to me!

Go here to learn more about Numerik and find out how you can become part of our Early Access program.



Mailchimp Review 2019

Review currently being updated/completed 100%. Check back soon for finalized review and conclusion.

Welcome back to Reviews Boss; it’s time for another high quality, honest review. Today we are taking a look at a hugely popular email service provider, Mailchimp.

In this Mailchimp review, which is updated and relevant for 2019, we are going to cover just about everything you could want to know about this service, in order to determine if it is the right choice for your needs.

How Have I Experienced Mailchimp?

If you’ve read any of my previous reviews, then you’re probably familiar with the fact that I spend a lot of time sending email newsletters.

For my own affiliate marketing/drop shipping/other related work, I use Aweber (which I am currently working on a review for that will be up in April 2019).

However, in my day job I use Mailchimp. In fact, I spend at least an hour a day – if not more like 2 or 3 – working with this platform. I’m very familiar with how Mailchimp works and what you can and can’t do with it, so I’ve decided to do a quality review.

NB: Because of the fact that I use MC for my regular employment, I will have to block out any sensitive information on the screen shots for this review. Sorry for any inconvenience this may cause.

What Is Mailchimp?

As mentioned at the start of this review, Mailchimp is an email service provider.

Have you ever signed up to an email newsletter on a website, and then you receive emails into your inbox from that company on a regular basis?

Those sort of promotional, mass-sent images are sent using an email service provider just like Mailchimp.

Mailchimp Pricing

Here’s what you need to know about pricing for this service:

The exact price you pay for either “Growing Business” or “Pro Marketer” depends on exactly how many leads you have, and the volume of your sending.

There’s a handy calculator to help you work out how much you might be spending:

Note About The Free Tier

Mailchimp is free to a certain number of subscribers and sends per month. This makes it ideal if you’re sending out emails for a small business, budding eCommerce store etc. And what’s even better is that the functionality isn’t reduced either!

Big props to Mailchimp for offering this quality free tier. It gives small businesses and aspiring entrepreneurs a great way to get their foot in the door for email marketing.

Is Mailchimp Affiliate Friendly?

Short answer: No. Mailchimp is famously unfriendly towards affiliate marketers. In fact, I wouldn’t bother for a second trying to run affiliate links in your emails when using this particular service.

Here’s what their TOS say:

So it’s pretty clear that affiliate marketers are not welcome. It’s a shame … but at the same time the free tier of Mailchimp would be abused beyond imagination by unscrupulous affiliate marketers if affiliate marketing was allowed.

If you’re looking to run affiliate campaigns, then stick to a service like Aweber that is far friendlier towards affiliates.

Mailchimp Alternatives

Don’t like the sound of MC, or want to make sure that you’re getting the best deal? Here are some alternatives that might be worth investigating:

  • Aweber – this is my ESP of choice for my own work. Not as nice interface for creating emails, but affiliate friendly and good service. However, I think that Mailchimp is probably better for ecommerce or physical businesses due to their platform’s ease of use.
  • Constant Contact
  • Getresponse

Setting Up Your Campaigns

Creating campaigns in Mailchimp is a straightforward process, and once you’ve done it a few times it will feel like second nature.

Here’s how you go about creating and sending campaigns:

[coming soon]

Adding Lists To Mailchimp

What good is an email service provider if it isn’t easy and straightforward to add your subscribers/leads?

[coming soon]

Omnivore Warning

One thing to note when importing your leads into Mailchimp is the system called “Omnivore”. This is some kind of database validity checker that your imported leads will be passed through before being properly added to your list.

If you have lots of email addresses that Mailchimp doesn’t like, e.g:

  • Admin email addresses
  • Dodgy domains
  • Emails flagged as spam

Then you could find yourself on the sharp end of an Omnivore denial. This has happened to me a couple of times in the past, when importing large email databases for my employer. I uploaded the CSV files or whatever, but because there were too many leads that Omnivore had identified as being “high risk” the upload actually froze the account! This meant that we couldn’t send any more emails until such time as we fixed the list … serious “heart attack” stuff when it happens to you!

The good news is that you can just roll back the import and then get your sending privileges back.

A solution to this is to just import in smaller quantities. E.g. if you’ve got 50k leads to import, then break them up into blocks of 10k. This way you are less likely to trigger any Omnivore warning, and you can get on with the business of sending emails faster.

Mailchimp Support

By far the worst thing about Mailchimp is its extremely lacklustre support. Now this isn’t too much of a problem if you don’t run into any major issues – most problems that you will encounter can be fixed by checking FAQ on MC’s site, or by Googling what other people have done.

However, if you do encounter a “mission critical” error it can be very frustrating not to be able contact anyone over the phone to talk through the problem.

Instead, you’re probably going to find yourself referred to the FAQ/knowledge base on the Mailchimp site. This is especially annoying if the issue you are dealing with has anything to do with deliverability and your emails going to spam.

List Warmup

If you’re transferring your list from an existing email service provider, then you might want to pay close attention to this section of my Mailchimp review.

Recently I had to move a sizeable (~45k) email list from a very niche provider on to Mailchimp. Now the actual creation of the account and

It was at this particular juncture that I found Mailchimp’s lack of telephone support to be extremely frustrating. I wasn’t able to call anyone – or even speak on a live chat messenger window – in order to get help with the massive deliverability issue that was literally costing my employer thousands of dollars each time we sent an email.

Things I found that helped:

  • Use Mailmonitor.com (check out my review of Mail Monitor here) in order to measure to a fairly accurate degree your deliverability metrics. Although this isn’t the most accurate tool in the world, it will help to give you some valuable insights into whether or not your emails being sent from Mailchimp are going directly to spam.

Mailchimp Pro

Full disclosure: I haven’t used Mailchimp Pro, but have done some research on what it is and how it can help. Here’s what you need to know:

[coming soon]


Let’s conclude my Mailchimp Review, all updated and relevant for 2019. Is Mailchimp worth joining? And, if you’ve got enough leads, is it worth paying for?

If you’re an affiliate marketer, then no. Mailchimp is simply unfriendly to anyone who wants to make money as an affiliate, and they should be avoided at all costs. I know that some people have tried to get away with it in the past (and occasionally succeeded) but if you’re actually trying to make a serious business with affiliate marketing then you should steer clear of Mailchimp.

Now what about if you’re running a “proper” business? I’m talking something like an eCommerce store, bricks and mortar store, consultancy business … whatever.

In that case, you’re probably going to love Mailchimp. It’s well-priced, easy-to-use, and reliable. There is a reason so many people use it for their business emails.

The only real problem I have with Mailchimp (from the perspective of using it for a business) is the lack of support available. As mentioned previously, only email/ticket support is available. There is no phone line you can call if you have any urgent issues, which is frustrating and may not be acceptable to you depending on what sort of business you operate. I have definitely had exasperating moments in the past when using MC for my “day job”, having to try and get support for what were serious issues affecting us … but which MC probably didn’t view as all that important.

AppSumo Review

Want to save money on apps/SaaS/training products to help you grow your business online? One of the best places to look for a good deal is AppSumo. Check out my video review here. I’ll post cliffnotes shortly.:

Are you a fan of “daily deals” style websites? I sure am (for example, I always check out 1-Day.co.nz here in New Zealand).

Wouldn’t it be nice if there was a daily deals-type site that was specifically for digital marketers, providing steep discounts on useful apps, SaaS and training products that can help you to grow your business and become more profitable?

Well, the good news is that there is such a site. In fact, there are a few of them out there, but I want to focus specifically on one called AppSumo.

What is AppSumo?

As mentioned above, it’s a deal site for apps, SaaS and other products that are for business owners and digital marketing professionals.

What Kind Of Deals Are On There?

Heaps. There’s usually a new deal every day or so, and there are always a number of deals running at any given time.

How Much Will I Save?

That depends entirely on the product, but I’ve seen some enormous discounts. The best ones tend to be lifetime access to products that generally have monthly pricing. e.g. $50 for a product that normally costs $30 a month or something like that.

Is AppSumo Safe & Trustworthy?

Yes, it’s a safe site that has been around for a number of years. If you’ve heard of a guy called Noah Kagan, he is the brains behind the site. There’s a really good article about AppSumo here on Wikipedia if you’re interested.

If you’re interested, check it out at AppSumo.com

A Good Experience With Long Tail Pro

If you’ve ready my massive review of Long Tail Pro, then you’ll probably know that I’m not the biggest fan of the product. Although the software (and the team behind it) has done quite a lot of good in terms of raising awareness of long tail keywords among Internet marketers, it has always been a bit of an expensive and buggy solution in my opinion.

Recently, however, Long Tail Pro evolved into Long Tail Pro Cloud. Instead of being a software that you have installed on your desktop machine, this Cloud version is meant to bring more convenience and power by allowing you to search from an online application. Although there are some advantages to this type of cloud-based software, the cynic inside me is pretty sure the decision was made to go down this route as it more easily justifies a monthly subscription price (on the old desktop version the monthly rebill price was just for the Platinum keyword competition functionality)

I will be doing a bit of a recap of my short experience with Long Tail Pro Cloud in a later post, but suffice to say for now I decided to cancel my membership.

Unfortunately, I only remembered to cancel after another rebill had gone out for January 2019. I knew I wasn’t going to use the software, so I decided to ask for a refund and cancellation of my account.

I’m pleased to report that the process was completely effortless, and within 48hrs I had a refund of the monthly price that I paid as well as cancellation of my account. Good on the Long Tail Pro team for not beating me around the bush and coming up with a fistful of obfuscations in order to avoid having me cancel and refunds – which tends to be the case with many products in this industry.

While I may not like the product, I certainly can’t fault such prompt and effective customer service!

Maximizing Your Facebook Page/Group Empire Through “Leeching”

I know this is mean to be a reviews website, but someone in the private Pagez Facebook group recently asked me to elaborate on what I mean by the term “leeching” when it comes to dominating a particular niche with Facebook Pages and Groups.

I’m going to try and explain this quickly and effectively.

For arguments’ sake, lets imagine that your Facebook page is a page all about Family Guy. There are millions of fans of this show worldwide, and there is plenty of merch and news about the show to justify building up an audience and monetizing. Your page shares quotes, memes, news, pictures & more all about the show.

What many people will do is focus on building up that one Family Guy fan page. Trying hard (and probably spending many $ on boosted posts, page like campaigns etc) to get it to grow.

Let’s imagine that 6 months after you started your Family Guy page, you’ve got a respectable audience of 50k likes, with good engagement. Obviously, you want to keep growing that page and making it bigger and better – so keep posting engaging content, doing boosts on top posts, and running page like ads.

But another way to grow is to try and dominate that niche through the creation of “sub pages” and groups, and then leech off the success of your main page to grow those other ones.

Think about the Family Guy example. You’ve got your main page, which covers the show in general, but what about setting up individual sub-pages for characters like:

  • Peter Griffin quotes
  • Meg Griffin memes
  • Stewie Griffin laughs

Also consider setting up groups, as I believe Facebook is going to reward groups and penalize pages in the future. Groups seem to get far better engagement, and it’s also worth considering that a well-moderated group can basically grow itself. All that is missing to make groups better than pages, IMHO, is the ability for a group admin to boost posts both within the group and in terms of their appearance on members’ timelines.

You can then promote these new pages and groups to your existing audience, and grow them much faster than you otherwise could. Then as they grow, you

Fundamentally, you are growing both vertically and horizontally (if that makes sense). Growing vertically by making your existing pages bigger. Growing horizontally by adding more to your empire.

For example, I’ve been able to use a page of mine with 450k likes to grow a group with 15k members (and growing around 200-300 every day consistently) in under 2 months. Now I can cross-post between the group and the page – and other sub-pages I have set up – and really do some effective leeching!

Basically, it’s all about creating a spider web of interconnected Facebook pages and groups – some will be big, some will be small, some will grow quickly, some will grow slowly – and then using this structure to maximise your reach and get more opportunities to hit the timelines of your audience.

Of course you’ll want to use an automation tool like FPTraffic to make this process as easy as possible.

Here’s a diagram I created quickly to explain the concept (imagine all those arrows as being multi directional, rather than flowing one way)

And if you’re wondering why I’ve branched out underneath the Family Guy section to feature American Dad, the answer is simple: Once you’ve got a good leeching network going in one niche, you can use it to grow pages and groups in a totally new niche – provided that new niche has a strong affinity with your existing one.

Now I know that American Dad and Family Guy are made by the same creator, and there is a great affinity between the two shows. However, if I didn’t know what other niches might have affinity, then I could always open the Facebook Audience Insights tool and use that to find other related niches!

Hopefully this helps you to understand the concept of leeching. Basically, it’s all about picking a niche on Facebook, and then trying to dominate it like a boss.

Feel free to leave a question in the comments section below and I’ll do my best to help!

Using LinkedIn Premium To Get More Connections


LinkedIn Premium – in my humble opinion – is actually one of the most confusing products I’ve ever come across. There are many variations, sub-products, pricing tiers and other options. Getting your brain around this can be tricky. Maximising the value you can get from LinkedIn Premium and it’s sub-products (such as LinkedIn Sales Navigator) can be even harder.

That being said, I want to share one of my favorite aspects of LinkedIn Premium. In fact, this particular feature alone makes it worth the investment for me.

With a regular LinkedIn profile, your access to key insights/information is often cut off at the knees. Most importantly, you get very little insight into who has viewed your profile.

This is a big problem.

Why? Because one of the BEST ways to grow your LinkedIn connections is by inviting people who have viewed your profile to connect with you.

If someone views your LinkedIn profile (especially if they are a 2nd, or possibly even 3rd degree connection) they are far more likely to be receptive to you reaching out and asking for that all-important connection. After all, they checked your profile out, so they must have at least some interest in you.

The problem with regular/free LinkedIn is that you can hardly see any information about the people who view your profile. You might be lucky to see 10% of the profiles of your viewers.

LinkedIn Premium solves this problem. It allows you to see the profile details of people who’ve viewed you.

You can keep a regular eye on this list, and then swoop in and strike while the iron is hot in order to make a connection.

It’s super-effective!

I’ve used this tactic to grow my LinkedIn network by almost 750 connections in the space of a year. And I’m showing no signs of slowing down either.

I’ll do a full review of LinkedIn Premium in the future. But for now, suffice it to say that it is essential if you want to grow your connection account quickly and efficiently.

Reviews Boss Is Changing

To quote the eternally awesome Professor Farnsworth from Futurama, “good news everyone!”.

Reviews Boss is evolving into something bigger and better!!

For the past year this site has been dedicated to giving honest reviews of top selling or just-released Internet marketing products (software, courses, ebooks etc).

I’m going to be continuing with this, but will also be rolling out reviews for other categories of products. I’m really interested in reviewing top-selling info products in the following “niches”:

  • Health & fitness
  • Self-help & improvement
  • Business & employment

I will also continue to review Internet marketing products as I see fit as well.

All my reviews – regardless of industry – will continue to demonstrate my core principles, which are:

  • Detailed reviews that tell you what you want to know (not just re-hashed pitch pages)
  • No affiliate links unless I truly believe in the product
  • Honesty and integrity
  • Disclosure as to whether I paid the product or received it as a freebie

So keep an eye out for upcoming reviews and feel free to submit your requests – or products of your own that you would like reviewed!

Black Ops Hypnosis 2 Review

Hey guys, I’m back again with another honest review. This time in the field of self-help and personal development. This time we are looking at a product called Black Ops Hypnosis 2.0.

On Clickbank, this product is figuratively flying off the shelves right now, having sold well into the thousands of copies so far, with no end in sight.

Clearly there is something to this, so with this review we are going to take a deeper look at this product, and we will be breaking down if this product is right for you.

So what is it? Well it’s a digital information product that deals with covert hypnosis. And unlike the name suggests, it has nothing to do with Call of Duty!

No, Black Ops Hypnosis 2 deals with the idea of covert hypnosis, and how you can use it to fine tune your mind and influence the minds of the others around you to create the best chances for success.

If you have ever thought for even a second that having the skills to persuade people to take your side in any business deal would be useful, then this product is definitely for you.

Below are some pretty simple details about the product, and will help you get a better idea of what to expect.

Product type: Digital information product

Price: $57 (A little higher than the usual, but still rather low compared to others in this field)

Refund window: 60 days, you can claim a refund at any time and there are no questions asked.

Payment methods accepted: All Major credit cards and Paypal

Payment processor: Clickbank

Along with the Base product, you also get a bonus once you make the purchase. I have added some of those below:

>Audio hypnosis course – over 8 hours of training

Training is broken up into a number of modules (will cover this more below, or you can go here to check out what you get)

Alright, so let’s break it down once and for all. Straight to the point, is it worth buying this product?

My honest opinion is no. Although it does offer some very good quality training on the subject of covert and conversational hypnosis, it is light on content for the price. $57 is a lot to pay for just 8 hours of training. I just don’t think that there is truly enough value for money here. If the pricing was different, I may have been giving you a different recommendation. But in this case I think the Power of Conversational Hypnosis offers better value for money. Even though it is more expensive, you get way more back for the money you put in than with this product.

AffiloTools Review 2019

affilotools review 2016

This is going to be a short review, but I’m back anyway with a quick look at one of the products from the Affilorama family. This time, I’m going to be talking about a product called AffiloTools.

What Is AffiloTools?

AffiloTools is an online SEO platform that is designed to help you with things like tracking your rankings, finding new keywords, and uncovering link building opportunities.

Who Makes It?

As discussed above, AffiloTools is part of the Affilorama family of products. This is the brainchild of popular affiliate marketing guru, Mark Ling.

The “Affilorama family” includes the following (copied from my Affilorama Premium review)

  • Affilorama free. The basic level of membership, which entitles you to a series of free lessons as well as forum membership. Read my review of it here.
  • Affilorama Premium. What we are talking about today – the upgrade to regular membership.
  • AffiloBlueprintStep-by-step training where you watch “over the shoulder” to see Mark’s process for building profitable affiliate sites.
  • AffiloJetpack. My favourite product from the Affilorama stable. This is a high ticket product that gives you ready-made niche content in a variety of niches in order to help you create proper authority sites with highly converting email follow up sequences. Unfortunately, AffiloJetpack is not taking any new members at the moment ?
  • AffiloTools. A cloud-based SEO tool suite that seems to have been locked in beta for quite some time … I’ll probably review it at some stage, although there isn’t too much to see yet.

How Much Does It Cost?

At the moment, AffiloTools is free to test out. This is because it is in the beta stage, which means that some features are missing and you’ll probably encounter bugs. I will cover this in more detail later in the review.

I don’t know when Affilorama are going to start charging for access. My only suggestion is that you register a free account now so that you can at least get a feel for what the final product will be like.

How Do You Join?

The easiest way to register for AffiloTools is to create a free Affilorama account here (that way you’ll also get access to all the training lessons and other tools and resources).

From there you can head over to affilorama.com/tools and set up your access. I believe you can also go directly to AffiloTools and sign up without an Affilorama account, but I haven’t tested that myself.

What Do You Get? What Can It Do?

Coming soon – just having a play around with some different accounts to work a few things out.


Is it worth joining AffiloTools?

I reckon so. It is free for the time being, and there are some useful insights to be gleaned from it in terms of tracking your own rankings and getting a better grasp on your traffic. Furthermore, the overall layout and feel of the tool is very premium and easy-to-use which is great to see. I’m also a big fan of the fact that it is a cloud-based tool that requires no installation on your machine.

However, there are definitely some issues around what exactly you get access to. My long standing Affilorama account seems to have access to just about everything you would expect from the full product, whereas a lot is missing from the account I made when setting up on a fresh email address.

The link research module is also pretty bunk, as I demonstrated. It’s nowhere near as good as Drop My Link, for example. The “sponsors” results I found were so laughably bad that I nearly did a double take. I do hope that the development team spend some time tweaking this module at great length.

At the end of the day, beggars can’t be choosers. And while AffiloTools is free to play around with I think it is well worth having a crack with. It’s not going to rock your digital world. It’s not a super-powerful program like Scrapebox or GSA or something like that. But it is not bad at all for the price!!!