Mindzoom Review 2019

Hey guys, back with another honest review. This time its Mindzoom, a popular, top rated and top selling piece of subliminal affirmation software. As Im sure you are all aware of by now, Im here to give a comprehensive and detailed review of this product, a review the likes of which you won’t find anywhere else!

If you would rather just read more about the product on its official vendor site, then click here to learn more.

What is Mindzoom?

Alright, lets get right to it. What exactly is Mindzoom? Well it’s a subliminal affirmation software. In less technical term, it means it’s a computer application that exists to help you achieve whatever it is you desire in life. It does this by playing with subliminal affirmations.

You basically just add your affirmations into the software, then it will subliminally relay the information to you in a variety of ways – which we will talk about in more detail a little later.

For now, you just need to understand that Mindzoom is marketed as being a more effective way of imprinting affirmations into the mind of the user.
How does Mindzoom work?

The idea behind Mindzoom is quite simple. You simply fire up the software and then you enter in the different affirmations you want to “blast” into your brain, depending on what it is you want to actually achieve in your life.

There are a bunch of cool settings that let you choose different ways that you are going to be receiving the information. Its really is quite a simple concept when you actually think about it! And it has been proven to work, too. Affirmations are a big part of psychology and have been confirmed to work by many scientists in the field.

So what do I actually think about Mindzoom?


  • Mindzoom software is Windows AND Mac compatible, so it is likely to work on your machine. (I don’t know if it works for Linux – but if you do use that operating system then you probably have the nous to figure out how to make it work anyway). So that high level of compatibility is definitely a plus.
  • System requirements are very low, so you don’t need a powerful/new computer. So if you haven’t quite managed to upgrade in the last few years, you are in luck. This program works very well with the majority of modern computers, and it has a high level of usability.
  • The program uses three distinct techniques to maximize the efficiency of its affirmation-boosting power. These different styles allow for each user to increase the efficiency with which the program works by using the technique that best works with them and their personal mind-set and make up.


  • The user experience is a little more in some ways, like for example the interface seems a little dated. The style of display looks like something that has come out of the era Windows 98 or XP. Not exactly something that comes across as super fresh and super modern. In terms of actual usage, its great to use and very simple to get to grips with. So if you don’t mind a retro feel, then this just may be for you.

Mindzoom Bonuses

As Im sure you were predicting, Mindzoom does come with many bonuses. I’ve spoken about this before, but they do this to artificially elevate the perceived value of the product that is being sold. This is to make it look like a huge discount when you get the eventual price. Its just smart marketing, lets leave it as that. Its not exactly something you really need to delve into as a customer, but just know that often the discounts aren’t really discounts at all.

Essentially, its definitely best for you to just ignore the perceived pricing of bonuses for products like Mindzoom. Consider them as extra freebies, not something that adds huge value to the overall product set.

The bonuses that do come with Mindzoom are:

  • An additional 40 minutes of subliminal audio programs
  • The Brain Elevation Success Kit
  • Mind Reality – The Universe is Mental eBook
  • MP3 meditation tracks
  • 101 Powerful Affirmations eBook
  • Over 1000 pre-written affirmations that you can plug in to the Mindzoom software to help you get started as quickly as possible. This is actually really handy as they cover just about every key topic for which you could wish to use affirmations and subliminal messaging. Very useful indeed!


Alright, so in conclusion, I think I have to rate this product positively. When it comes to subliminal affirmation, this product is head and shoulders above most of what you would find out there in the market. Yes, the interface is a little outdated, but the overall quality of the product is superb. And most importantly, it really does work very well.

If you are a person who is interested in subliminal affirmation, and the power it has on the subconscious mind, I think its definitely a very worthwhile buy. Especially if you spend a lot of time in front of the computer.

Plus, remember you have a watertight 60 day money-back guarantee with Clickbank, there really is no reason to not at least give this product a try.

Click here to purchase and download the Mindzoom software now.

Whitespark Citation Finder Review 2019

If you know anything about local SEO, then you’ll know that citations are absolutely essential for getting good rankings for keywords with local intent … especially if you want to rank strongly in the local pack:



If you don’t know what a citation is or how it can affect your website’s rankings, especially in terms of local pack results, then I suggest that you take a look at these resources.

The problem with finding good citation sources is that it can be quite a time-consuming process. Although you can go and do a Google search on citation sources (and find a huge number of blog posts, guides etc) you will find that a number of these are outdated. Furthermore, they don’t really help with the ultimate goal of reverse-engineering your competitors’ citations and then improving for better rankings.

Enter Whitespark’s Citation Finder tool, which I am going to be reviewing in plenty of detail today.

What Is It?

The Whitespark Citation Finder tool is – as the name suggests – a tool for helping you find citations that you can build for your own business or for clients.

The aim of the tool is to help you find more (quality) citations and faster than you would be able to do so manually.

It is a cloud-based product, which means there is no software to install on your machine and you can access it anywhere where you have an available Internet connection.

How Much Does It Cost?

This is a product with 4 different tiers, as well as a very limited free tier. Here is what is available:


I personally chose the “Small Business” tier as I only work with a couple of clients at the moment (although I’m looking to expand, so stay tuned!).

To be honest unless you had dozens of clients I don’t see why you would need the SEO Agency or SEO Enterprise tiers. You can always just delete an old project and then make a new one … although I guess that would get tedious if you had to do it lots.

And by the way, don’t bother with the free tier as it hides like 99% of the results you would find anyway. It’s fairly useless. I would like to see a more usable free tier, but I guess profits need to be made!

Who Makes It?

A Canadian company called Whitespark, who also have some other useful products geared towards local SEO.

You can learn more about them here.

Who Is It For?

There are two main audiences that this product is aimed at:

a) Business owners who do their own SEO and who are looking to improve their local rankings
b) SEO freelancers and agencies who do work for local biz clients

Simple, huh?

How Does It Work?

This is actually one of the easiest SEO software/cloud programs that I have ever used.

Once you’ve got your account registered, you can be up and running with great citations in mere minutes.

The first step is using the basic keyphrase search function. With this you need a country, a city/region, and a keyphrase that matches the business you are trying to find citations for. So an SEO consultant in Christchurch, New Zealand would be inputted as per below. Once you’ve inputted the required data, you can hit search:


Searching by location and keyphrase is the “bread and butter” way of using Whitespark’s Citation Finder tool. It doesn’t get much easier than that. I’ll show you what example results look like in a second. But for now, let’s look at the business search option.

This is ideal if you want to reverse engineer the citations that your competitors are using. You can also use it to get a list of existing citations for your/your client’s business, in order to avoid building duplicates.

The instructions are simple to follow. Just enter the regional data, business name, and phone number and then search away.


Once again, this is super easy to use. It really doesn’t take that long to get searching at all!

Once the tool has worked its magic and results are available, you can review them and start finding results.

Note the messages about useless scraper sites that you cannot submit to. This is something you will come across quite frequently when using the citation finder. These are listing sites that don’t allow you to submit manually … they just “steal” other peoples’ databases of business NAP data and present it on their own site. As suggested, make sure that you mark these off when going through so you can avoid them in future.

You can also mark off directories/citation sources that you have already submitted to in order to save time down the track and reduce the risk of making duplicate submissions.

Here’s what you might see after having run a few different searches. Note two things. Firstly, I’ve blocked out the keyphrases used to protect the integrity of clients’ data. Secondly, I don’t really bother with using projects as it doesn’t suit my workflow at this stage.


Once you open up a search result, you’ll see something like this (citations for the Christchurch SEO keyphrase):


From that picture above you can see a few important things:

  • You’ll be shown top ranking business for the keyphrase. You should seek to piggyback off their citations by reverse engineering and hopefully outranking.
  • The “Compare Citations for These Businesses” option is fantastic. I’ll post a screen show below. It gives you a neat way of comparing a t a glance the citations that these top ranking businesses are using (and what ones are missing so that you can build more and hopefully beat them!)
  • The main table gives you the following info:
    • Site. The URL of the submission site.
    • Business submission. Either click “submit your business” to be taken directly to the submission page, or you might need to go to the main site itself and hunt around for the submission option. Most require the latter.
    • OC. The number of times that particular citation source appeared in the SERPS for the keyphrase and region you have inputted. Higher OC might possibly indicate more trust from Google.
    • Site Type. Is it a directory, news site, or something else? I don’t pay too much attention to this to be honest.
    • DA. Moz Domain Authority. Higher = better.
    • Status. Not really sure what this does TBH … another thing I don’t pay attention to.
    • Notes. Add your own notes about the site here. E.g. “an awesome directory” or “total shite” or something like that.

Here’s what the comparison grid looks like:


What I Like

  • Easy to use. Your grandma could use this and find kickass citations all day (and then rank the heck out of her bake store or whatever).
  • Cloud based. Mac, Windows, Linux, sun dial … you name it, you can use it to run this tool. No downloads/installs to bloat your computer either.
  • Well-priced $20 p/m for the basic option is not a lot of cash, and it’s even less if you opt to pay for a whole year in advance. If you’re running a serious SEO business, then that is such a small investment for a tool you will probably use for every new client. Although I dislike monthly billing, I’ll give it a pass because there are annual plans available and the value proposition is good.
  • Mostly good citation results. I’ve found plenty of GREAT citations in different regions and niches using this product. And most are good quality citations that will help your business.

What I Dislike

  • Too many irrelevant results. It gets old quite quickly sifting through the scraper sites and other listings where you can’t actually add any citations.
  • Free tier is bad. Why even offer it? It doesn’t add any value as you’ll hardly get a single citation.


Is Whitespark’s Citation Finder tool really worth a buy?  I think the answer to this depends on what exactly you do for a living.

If you are a small/medium/whatever business owner who does their own SEO, then you should totally hire me instead …

… No wait this isn’t a sales pitch! It’s an informative review. But in all seriousness, as this is a monthly subscription product and you’ll probably only do one or two phases of citation building, then it probably isn’t worth it.

If you’ve got spare time, then you could just slave away going through citation lists like this one and finding active submission opportunities. Sure you won’t be able to reverse engineer your competitors, but you’ll probably do quite fine indeed.

If you’re low on time, then you could just pay someone else to find the citations for you. Or you could go onto somewhere like the Source Market and purchase one of the many citation gigs available. Most of these will have someone find and build citations for you for mere pocket change, and you can usually pay for service upgrades to get great extras like niche specific citations or supporting links to those citations.

This is the service I recommend purchasing from Source Market – it represents stellar value for money.

SEO Freelancers & Agencies

Here is where Whitespark Citation Finder shows its value. If you are an SEO freelancer or owner/part of an agency that offers similar services, then this can be a truly useful tool indeed for speeding up the citation building process.

Simply create a project, fill in the details of your client’s business (or go down the reverse engineering path), let the tool run, and then get to work building those citations. This can save you a lot of time and allow you to deliver better value and results to your clients.

On that basis, I can’t see how $20-30 per month doesn’t represent great value for any business that offers SEO services to local clients. Having worked for agencies in the past, I’ve seen great rankings improvements for some clients just through citation building. It really is some of the easiest money you will make all while offering a truly valuable service.

While there are limitations, I think this is offset by the ease-of-use of the product and the fact that you can use it lots on a variety of clients. You could even make some extra side-hustle cash by selling searches on a site like Fiverr or the Source Market (e.g. “I’ll Find 50 Citation Sources For Your Business For $10”.)

Go here to join Whitespark’s Citation Finder now.


You Need A Budget (YNAB) Review 2019

Welcome back to another quality review. Now, today I’m gonna be talking about something that, it isn’t really an internet marketing product as such, but it is a product I use every single day without fail, really, and it all ties together because obviously if you’re doing internet marketing, unless you’re just doing it for fun and literally just for the fun of it, you’re going to be doing it because you want to make money. I mean, it’s all about making money online, and part of that process of running a business, it’s all … Something that people tend to forget about, I guess, is the whole business of trying to actually maximize your savings, trying to be smart with your money.

Too often, especially in the sort of affiliate marketing side of things, you see products that are advertised on the basis of, I guess, very heavily they’re advertised around “make loads of money and spend it all on fast cars and first class flights and expensive electronics and all that kind of thing.” I can remember right back to when I first started doing affiliate marketing, guys like Rich Jerk, I think was one of them. He was pretty famous for promoting that kind of thing, and yeah, affiliate marketing, especially, and to a large extent, internet marketing in general – anything from doing Shopify, drop shipping from Aliexpress, selling services on places like Fiverr or Source Market or any of those kind of things – we’re all doing it for a reason, and that reason’s to make money; no one’s really doing it just for the love of it, or at least I wouldn’t believe anyone who said otherwise.

What Is You Need A Budget?

What I’m reviewing today is a product called You Need A Budget. This is a really, really popular piece of software. As the name implies, it’s all about budgeting and personal finance, and it’s a subject that’s really interesting for me. I can remember when I was a little kid, probably about maybe 12 years old, I actually got into reading some sort of personal finance books. I was pretty strange as a kid. I never really liked fiction books particularly much. I always would read from my dad’s collection of nonfiction books and he had heaps of them. Way too many of them, in fact.

Still to this day and age, I’m still exactly the same. I hardly ever read fiction. Last time I read a fiction book was when I had to for school, so anyway, I got a start being interested in personal finance when I was a kid and You Need A Budget is sort of like the next evolution. It’s gone from just being books about finance to software that can really help you actually improve your finances. I’m reviewing the new version of You Need A Budget for a very simple reason. I’m reviewing it because it is a software that I use every single day. That doesn’t mean you need to stop reading. I haven’t said whether or not it’s actually worth using. I just want you to know it is something I use every single day, and I think it would be relevant to anyone who wants to manage their finances properly, especially people who work for themselves.

If you run a little freelancing business or consulting business or affiliate marketing business or anything like that, compare to people who earn all their money just through salary or wages, your cashflow can sort of peak and trough, and this is pretty stressful. Sometimes you do really, really well and you have loads of jobs or orders or sales come through at once and you’re wash with cash and then the temptation’s there to go spend it all. Then three months later you lose a couple of clients or one of your sites gets penalized by Google and it drops off the rankings and then, “Oh shit, I don’t have enough money to pay for rent this month,” so I think using a product like You Need A Budget can really, really, really help with this kind of problem.

Anyway, let’s kick off with the review. What does You Need A Budget do? Well, You Need A Budget, and I’m gonna call it YNAB as well, because that’s the common abbreviation for the product, especially amongst users. As the name implies, it’s a budgeting software, but it’s a budgeting software with a difference. Firstly, it’s designed around being easy to use. Some of this budgeting software I’ve used in the past, I can remember, like back in the day, Microsoft Money for example. It was pretty terrible stuff, really, and I didn’t much like using it at all. Obviously I was quite young at the time, so I didn’t really have much money. Now I’m a bit older. I’ve got more to play with, so it’s important for me to manage my finances, so You Need A Budget basically is a software that is aimed at helping you to maximize the efficiency of the money you have available to you. In that process, the biggest goals are getting your spending under control and maximizing your savings rate.

Who is You Need A Budget For?

YNAB is really for anyone who earns money and who wants to maximize the value they get out of that money, really. It’s not a sort of “get rich software” or anything like that. It’s really quite heavily focused around ordinary people, finding ways to be creative and smart with managing their money and creating a plan and sticking to it. That’s a sort of philosophy that really appeals to me, so why would you want to buy it? Well, I think you’d want to buy it if you have any interest whatsoever in becoming better with money.

Basically, YNAB is going to give you a system, or claims to give you a system that makes it easier to manage your money effectively and get good results from savings and things like that, and what I’ll do now, normally I’d dive straight into the product details, but what I’m gonna do instead is actually talk a little bit about the sort of philosophy that YNAB runs on. I think it’s important because it’s not just a super conventional piece of software. I’ll talk about this for a bit and I’ll try not to get too long-winded, but I think understanding the philosophy behind YNAB is really simple.

The YNAB Philosophy

The biggest thing to understand about it is it’s not really a backwards looking software in many respects. When you use the software, you do track your expenditure but at the most basic level, you load up the money you’ve got now, you load up money you owe on your credit cards, for example, or car loans, or student loans or whatever. I try to basically only spend what I’ve got, avoid using credit. I do use credit cards, but only for the points. I never buy anything I can’t afford, but obviously there are loads of people out there who do, and if you do have higher purchases or outstanding credit card balances that you run month to month and you’re trying to cut it down, well, YNAB is equally as valid for you.

Basically the way to think about it is it’s almost like a software version of what some people call the envelope system of budgeting. Imagine you have on a table in front of you, you’ve got a bunch of different envelopes and one of them is labeled “rent” or “mortgage,” depending on whether you rent or own your house, one of them is labeled “car bills,” so fuel, insurance, maintenance, whatever. Another one’s labeled “groceries” for your food shopping. Another one’s labeled “entertainment” and from that entertainment wallet, envelope, you can sort of go out to the movies or buy clothes or whatever, and basically what you would then do is say you’ve got those four envelopes, those four basic ones, obviously you’d probably have more in real life.

Then, imagine you’ve got a thousand dollars and that thousand dollars has got to cover those four categories for the coming fortnight. You’re paid a salary once a fortnight like many people are, so you say, “Okay, I’ve got a thousand dollars here. I’ve got four categories. I’ve got to divvy it up.” Well, my rent payment is … I live with a housemate. I pay 300 dollars a fortnight so I have to put 300 dollars in that rent envelope. Now my car, I drove a lot. It costs me roughly 200 dollars a fortnight all up, all expenses, for payments or fuel or insurance or maintenance or whatever. Then you eat a lot. You just love eating, so you think, “Okay, well I spend 150 a week on groceries. That’s 300 a fortnight,” so what is that? You put that in the envelope and suddenly you’ve got another 200 dollars left, so that goes in the entertainment envelope.

That’s your money set up for that fortnight across those four categories, so if you go to the grocery store to buy your groceries, you take that envelope with you and you know that all you’ve got to spend on groceries for that fortnight is 300 dollars. With those sort of key expenses, that sort of stuff is actually fairly easy to keep track of in my opinion, even without a software like YNAB. Really, the philosophy is you’re creating digital envelopes instead, and you can be a lot more granular with it. You can have a digital envelope, or as the software calls it, a budget category for things like insurance or you could break it down to medical insurance, car insurance … I’ve got pet insurance, for example.

The whole point is what you’re doing is from the second you start using the software and as you start bringing more money in through salary or investment income or whatever, you’re allocating that money to different virtual envelopes. You’re giving it jobs. That’s a term that the YNAB people talk about a lot, is giving money a job, so you say, “This 500 dollars I got yesterday from selling an old computer on eBay, I’m gonna give that money the job of paying for my groceries for the next month. That thousand dollars I got in salary payment today, I’m gonna split that. 700 of it’s going towards my mortgage and house upkeep for the next fortnight, and the rest is going to go to entertainment,” and so yeah, basically that’s the sort of the core of how the software is built around, really. This idea of taking the envelope budgeting system and making it digital and now cloud-based with the new version of YNAB.

The reason you’d want to use this budgeting system is actually really simple. What it allows you to do is when you go to spend money, you know what’s in the envelope. It’s not like you’re looking at a pool of money. I guess here’s a way to think of it. You go to the shopping mall on a Saturday afternoon and you walk into a video game store. You like to play PlayStation, so you walk into EB Games and there’s the newest Star Wars game sitting on the counter and you think, “I really want to buy that. It’s 100 dollars.” You pull out your phone, you check your bank balance. “Oh, awesome, I’ve got 500 dollars in my bank account to last me until next Monday. Plenty of money, so I’ll buy that.”

You’ve now got 400 dollars in your bank account, but then you get to the next day and you suddenly get hit with your insurance payments and then you’ve gotta pay groceries and then you’ve gotta pay rent and suddenly you don’t have enough money left in your account, and that’s because what you’ve done is you’ve made the mistake of just saying, “I’ve got this big swimming pool  of cash,” or in many people’s cases it’s more like a paddling pool. “I can afford something that’s less than that amount and it doesn’t matter what category of spending it comes from.”

Well, YNAB’s telling you to do the opposite. What it’s saying is if you’d set your system up properly, let’s say video games came under entertainment, which it would make sense to, and you had 75 dollars in your entertainment budget for that month, you get to the store and you go, “Oh, hang on, I don’t have 100 dollars. I’ve only got 75 dollars to spend on it,” even though you’ve got more money in your account than that 75 dollars.

You’ve got 500 dollars in there, but you’ve only allocated 75 of it to spending on entertainment, so you buy a cheaper game or you say, “I’ll wait til next month and I’m gonna be adding 25 dollars a month or 50 dollars a month to my entertainment budget, so next month I’ll be able to afford it comfortably.” Really, the whole philosophy behind YNAB is getting you into the habit of giving your money jobs, so allocating it to various types of spending, whether it’s essential spending or superfluous stuff like entertainment or saving up for a new car or whatever. You build up those categories month on month with the income you’ve got. Obviously income minus the expenses within those categories.

The whole point is to try and have no money not budgeted. They talk a lot in the training about making sure every dollar has a job, and I guess without actually using the software yourself, it’s a relatively hard concept to understand maybe. Hopefully I’ve done an okay job of explaining it. There is lots of information on the YNAB website about it as well, but I thought it was worth discussing the philosophy behind the software, simply because I think that without understanding the philosophy of why you’d want to use it in the first place and how it differs from just a spreadsheet that tracks your expenses …

We don’t have it here in New Zealand where I live, but Mint.com, I’ve heard people talk about and that seems to be a backwards looking expense tracker, so you get to the end of the month and you look at your Mint report and go, “Okay, last month I spent 300 dollars on takeaway coffees,” because you drink two a day from Starbucks. With YNAB, you probably wouldn’t get into that situation as long as you’re disciplined in the first place because you might only allocate yourself a hundred dollars a month for takeaway coffees. You think, “Okay, that means I can have a couple a week,” or whatever it would be per week in terms of five dollar coffees, so that’s really the difference.

There is an element of backwards looking transaction tracking to YNAB but really, the key of it is actually budgeting money for the future that you’ve got now and giving those dollars jobs and then when you’re about to spend money, checking. Do you actually have enough in your allocated budget category to cover the spending or if you don’t and you really need it there and then, can you divvy up the money you have budgeted some other way? Let’s say I’ve got 500 dollars in my entertainment budget for the month and I’ve got a thousand dollars in a budget that I’ve built up for car maintenance and my clutch dies in my car. I go and get a quote for 1,250 dollars to replace it.

Now, that doesn’t mean I can’t get the clutch done. What it would mean is that with YNAB I would say, “Okay, well look, I’ve got to have a car to get to work and get around and go to the gym and go see friends, so what I’ll do is I’ll actually take 250 dollars out of the entertainment category and put it into the car maintenance category.” Then I haven’t spent more than I had. That’s the key. You’re not then spending more than you have, because what a lot of people would do is say, “Oh, well I’ve still got 500 dollars to spend on entertainment. I’ve budgeted that much, but then I need to put the extra 250 dollar bill for the car over what I’ve got budgeted on the credit card or just overspend it and go into overdraft or whatever,” so hopefully that helps you understand that there is an element of sacrificing from various budget categories, especially nonessential, when it comes to using YNAB.

Now I’m going to talk through the benefits and the downside of You Need a Budget. So, we’ve seen what the software is, we’ve seen why you might want to use it, we’ve seen all the features and facts. Now it’s really time for the meat of things, that’s you’re looking at what’s good about it and looking at what’s bad.

Things I Like About You Need A Budget

So, I’ll start with the good points of the product, the positives of You Need a Budget. The first is that it’s very, very easy to use, really simple to get set up with, the only thing that’s tricky probably is getting your head around if you’ve got existing balances on a credit card, and how that works with the way the software is set up, but there is good training around that. I might even add a little bit of my own training to the website, just to make it easier for people to understand if you’re reading this review, but overall, easy to set up, very, very simple. You don’t need to be particularly proficient in computers to be able to use it.

Second benefit is, with this new version of YNAB, the cloud based version as opposed to the desktop only version, it’s really good that you can sync your data across your desktop, and your mobile phone, and everything like that. So you can sync your budget up using your desktop computer, which is a much nicer interface for serious work, but then when you’re out and about you can enter your transactions directly into the mobile app, and because it syncs the data as well, you can pull your phone out at the supermarket to see how much grocery budget you’ve got left for the month. So yeah, really, really good that you can basically use cloud power to have a very harmonious and synchronized experience with the software, that’s great.

Next benefit is the flexibility and power of the system, you can be as broad or as granular as you want when it comes to setting up your budget categories, that’s something I think is really cool. You don’t have to feel constrained by having preset categories, some people might want to have entertainment as one big category, and everything that would remotely constitute entertainment, whether it’s going out for dinner, or buying clothes, or going to the movies, or whatever that all sits under that one big category. Other people, like myself, might like to break it out into more distinct and numerous smaller categories, so for example, you would have a placeholder of entertainment, I showed that feature earlier, but underneath it you might have clothing, you might have going out for dinner or coffee, you might have movies, or video gaming, or whatever you want to do. So yeah, that’s one of the best things about the software is you can take the framework of it and work the way you want to work, which is really impressive.

And I think the final biggest benefit of it, actually I’ll mention one more before I continue, it’s very well priced. I mean what is it? About $60 a year, $50 a year? That’s just, yeah, you’ll save that in your first week of using the software, I almost guarantee it. So the price is so sharp, it would be worth it at ten times the price, honestly, it really is that good value I think, especially when you start using it consistently and seeing the benefits, which leads me on to my final point about what I love about YNAB, and that is just how effective it is. When you’re diligent with using the software, and following the philosophy of giving your dollars, or pounds, or whatever you use, giving your money jobs, and checking your budget in advance of making spending decisions, well you’ll see some amazing results in a fairly short space of time in terms of improving your financial situation.

It would probably take you maybe a couple of weeks to really start noticing a difference, after a couple of months, definitely. You get into the swing of using it, you get used to how it works, and you’ll find yourself going into a shop where once upon a time you might have said, “Oh yeah, I’ve got a bit of balance left on my credit card for the month, I’ll buy that pair of jeans.” Instead, you pull out your phone and you go, “Oh, look. I just don’t have enough budget to cover it.” If you really want them, and you’ve got some money sitting in another entertainment budget category, for example, that you might want to sacrifice, or you can divvy it up, but the best way to use YNAB is to be really consistent in saying, “If I don’t have enough money budgeted right here, right now to buy this product or service, then I won’t buy it.” And when you get into that swing of using it you’ll find that very quickly you start to improve your financial situation.

It’s not the silver bullet, I guess, that will make you a millionaire in the space of a year, really the only way you’re probably going to do that is to increase your income very, very significantly, but what the software is absolutely fantastic at making your relationship with better. If you’re an everyday person who earns a salary, or pulls some money out of your business, or anything like that. You don’t need to be earning a lot to see value out of it, in fact probably the less you earn, the more valuable the software is, but overall it’s absolutely fantastic, it’s well worth using, very, very easy, and cost effective and all those kinds of things, but of course it’s not perfect, so now I’ll talk through a few things that I don’t like about the software, and you can make your mind up for yourself.

Things I Don’t Like About YNAB

So the first thing I don’t like about it is that there are still some inconsistencies in the interface of the software, especially when it comes to dealing with credit cards, and these inconsistencies, or I guess bad design choices, or whatever you want to call it, can make the software hard to use on occasion. The credit card one is probably the biggest issue, it’s improved from the old version of YNAB, definitely, but still when you start your account, if you’ve got, say, a couple of credit cards with $150 owing on one and $500 owing on the other, you’re obviously starting off with a balance allocated against that, and just the way that it works with when you spend money on your credit card towards a category, like entertainment, you’ll get an equivalent amount of money jump over to that credit card as a payment allowance. So then you should know that come statement time you’ve got that pool of money sitting there to pay your recent spending off on the card in full, and I personally can’t speak to how well YNAB works with paying off debt on a credit card at a slower rate.

So, what a lot of people so, they’ll buy a TV and then pay a ruinous interest rate and pay it off over six months or something, I don’t do that, I pay every single thing off in full every month. So I think it would become even more complex in that situation, but yeah, definitely the way the software’s laid out around credit cards and working with them is a little bit tricky, it will take some time to get your head around it, but thankfully there’s pretty good training, so that will help.

The next thing I don’t like about the software is there are the occasional bugs, things not saving, or sometimes my phone version locks up a bit, but it’s not really too bad. For the price of the software, the relative complexity of it, because it’s cloud based, it’s pretty impressive to be honest, but yeah, there will be occasional bugs. And the final downside I can see is that, well it’s not so much a downside of the software, but it’s more a downside of people in general, but it’s only going to be worth it if you’re consistent in using it.

There is no way to justify using the software if you know you’re going to be the kind of person who rarely ever fills out transactions, you don’t actually bother checking your budget, or anything like that. It’s actually, if you think, “Right. That doesn’t really sound like me, I’m just inconsistent with the way I do things.” And there’s nothing wrong with that, that’s just a different approach to life. Well, don’t bother with YNAB because you just won’t get your money’s worth, but overall, as you can see, it’s a pretty small list of negatives for this product. Really the positives massively outweigh the negatives, which leads me onto the conclusion.

Review Conclusion

So now comes the really fun part of the review, the conclusion. This is the bit I always look forward to. I like working through the benefits and the concerns or the negatives of a product and all the features and facts, and this is the bit I really look forward to. Basically, making my conclusion and recommending whether or not you should buy it, and I think to be honest it’s been pretty clear from what I’ve said so far about You Need a Budget that it is definitely worth buying …

Look, even if you’re rich to be honest, even if you have a big salary or you make loads of money from your business or whatever, you can still benefit from managing your money effectively, and if you’ve ever read the classic book, I think it’s The Millionaire Next Door, it’s been a date now, but it is worth a reading. Well, worth your time to read I should say. And one of the things that book talks about is the fact that the reason rich people are often rich is not necessarily because they’ve had massive, massive incomes. I mean, obviously it’s a bit different if you’re a movie star making $10 million a movie or if you’ve got some sort of a high-end Wall Street banking job where you’re getting million dollar bonuses and things like that, but a lot of wealthy people they got there because they’re careful with their money.

They might have only earned a relatively modest salary or certainly not an outrageous salary throughout their careers, but they got to the point they did maybe by the time they retired or they retired early in their 40s or early 50s, and they might retire with millions in investments and cash on hand in property and things like that, and often, yeah, the reason they’ve done it is because they’ve followed a similar system to what You Need a Budget is teaching you to do. They’ve basically identified how they need to put their money to work to make sure firstly they don’t spend more than they’ve got because debt is pretty much what cripples you financially, and secondly that they can maximize the value of every dollar they earn.

I think, yeah, fundamentally YNAB is amazing as far as a piece of software goes that allows you to achieve this, and makes it easy to achieve this. It’s fast, it’s easy, it’s very well priced. It works on multiple platforms. It’s always being updated. There’s great training available. To be honest, it’s pretty hard to actually find a negative about it. The biggest negative for me being based here in New Zealand is that the software doesn’t work with automatic transaction importing from New Zealand financial institutions. That’s probably the most frustrating thing about it because you do have to be diligent at remembering to actually enter transactions, and the way to do that is to get set up with the mobile app. If you go to the café down the road for a coffee before work and you spend $5, just as you’re waiting for them to make it just put that $5 transaction straight into YNAB rather than sort of trying to remember at the end of the week, “Oh crap, what did I spend my money on?”

Obviously, with internet banking these days it is pretty easy to reconcile all of your transactions anyway and I basically have a habit of using the mobile app when I remember to, and then once every few days just going in and reconciling transactions and clearing them as well. So that works really well for me, but obviously it would be great to have the American style system where I could link up my credit cards, bank accounts, and all the transactions are pulled over automatically for me. That would make things a lot easier, but overall, yeah, there’s very little negative I can say about the software to be honest.

I think it is absolutely worth using. Certainly, within the last few months of using it very diligently. I had used it a bit in the past, the older desktop only version, and I had fairly slack habits to be honest with using it, and I didn’t see the biggest amount of value, but I’ve been consistently using YNAB now for a few months every day, been really diligent and not missing any transactions, and sticking to my budgets, and oh, man, the difference is huge. I’ve got a lot more spare money. It’s really helping with me budgeting for things I’ve got coming up like a wedding and hopefully buying a house not too far in the future and things like that. It’s just easy. That’s all I can really say about it. It’s easy and worth your while to use.

There are a few features I’d like to see added. The biggest one I’d like to see, as I mentioned, is like some sort of receipt tracking system that lets you take a photo of a receipt on your phone and then add it or store it on a cloud server, or even tie it in from a Gmail, sorry, Google Drive or something like that just so you could have it all your sort of financial information in one place.

That would be really helpful for like if you make sort of allowable expense purchases for your business and track those through YNAB. That would be really cool. I mean, you know, when you just flag a transaction with a red flag because it’s a business purchase on your personal credit card. Then you take a photo of the receipt. Then you could do an export at the end of the financial year or the end of the quarter with all that data in one place. That would be really, really handy to see, but it’s not a biggie. It would just be a nice thing. Even if you had to pay a couple of dollars a month for the storage, it would make things a lot easier because keeping receipts is a good thing to do and it’s something I want to get better at because I’m pretty slack at doing it. But apart from that, yeah, I can’t really fault YNAB I think.

Honestly, try it for 30 days, but be diligent with it. If you try it for 30 days and just muck around and hardly ever track anything and if you go out for a meal and you look at your account and you look at your entertainment budget and you’ve got $50 but you decide, “Oh, screw it, I’ll spend $150 anyway on drinks and dinner,” well, yeah, don’t waste your time because you do have to have some commitment and sort of nous I guess to make the most of the software. But if you are the kind of person who can commit to trying something and doesn’t mind waiting a little bit to see the results and updating it daily or least once every couple of days, well, I think you’re going to be pretty impressed.

I’m not going to say it’s going to make you a millionaire. Certainly, not overnight. It’s not a software that’s built around trying to help you make more income, which is why I was a little bit reticent to review it because it is a little bit outside the remit of what I normally talk about on this blog, but look, for anyone who earns money, which is pretty much all of us, I think the software is fantastic. I consider it an essential tool now. It’s as essential to me as having internet access or having internet banking or having a cell phone with me. Managing your money and being good with your money it really does improve your life.

You know, knowing I had a medical bill that I knew I was coming up, a consultation with a surgeon, and it was quite a lot of money for this very short visit, which is probably why they had a really nice car parked out in the sort of parking area of their practice, but that’s a sort of discussion for another day. But, yeah, it was good because I knew that this expense was coming up and I’d budgeted for it, so when it came along, yeah, it still sucked to have to pay it, but I wasn’t scrabbling for the money, and it’d be exactly the same thing if you thought, “Right, I’ll put $50 a month away for medical expenses,” and then you suddenly get hit with a couple of doctor’s visits. Well, yeah, you’re not having to sell your shoes and walk home in order to pay it.

So, yeah, you need a budget. Awesome piece of software. I use it every day. I highly recommend it. It’s cheap, it’s effective, it works, it will make you better with money if you’re diligent at using it. Go and try it for free today and buy it. It’s a game changer. Frankly, I think if you’re not using it, you’re not being as smart as you could be with your money!

Opteo Review 2019

Have you ever wanted to make “day-to-day” management of Google Ads easier?

I manage a number of accounts, and have frequently had this problem.

Getting the overall strategy of an account right is generally the most challenging thing. However, everyday management of ad copy, bids etc is what sucks up the time.

So what is the solution?

Recently, I came across a tool called Opteo. I ve been using it for around a month now, so feel I’m qualified to make some initial observations.

In this Opteo review, I’ll start with my initial opinion of the product, and then expand from there.

This isn’t a full review-that will be coming soon.

What is Opteo?

Opteo is a platform for simplifying the management and optimisation of Google Ads accounts.

As I mentioned above, it isn’t designed to replace your ability + strategize the development and implementation of an account.

Instead, it is all about helping you + find optimisation opportunities within the context of your existing strategy.

How Does Opteo work?

I won’t claim to be a complete expert on the functioning of Opteo. I am not privy + the exact “inner workings” of the tool.

However, at a fundamental level Opteo works like this:

– You link up your Google Afd account to Opteo. You can even link multiple accounts. It also works with Mcc accounts too.

– Opteo will gather data and optimisation opportunities. This takes a day or two.

– You start reviewing those recommendations. They are graded by perceived priority.

– Implement the ones you choose, and keep checking back.


So far, I’m pleased in the product. I’ll do a full review in the next week or so, but suffice it to say for now that if you are looking for an effective platform to speed up the management and optimisation of Google Ads, then Opteo is well worth investigating.

Screencastify Review 2019

One of my favorite types of software/application is screen capture software. It’s immensely useful for creating training videos, product reviews and more.

A simple screen cap video can save a whole lot of hassle when trying to explain a task to a freelancer, client or colleague.

There are loads of different screen recording software options out there. Some of the most famous (which I plan to review in due course) are Camtasia and Screenflow.

However, both Camtasia and Screenflow are relatively expensive. Screenflow is also for Macs only. Both require the installation of software.

There are also free options out there – such as OBS or Camstudio – but they can often be clunky to use.

What if there was a better option for someone looking to make basic screen recordings? Something like a Chrome browser extension? Well, luckily there is!

What Is Screencastify?

It’s a Chrome browser extension that allows you to record your screen. You install the extension, and then you can get started making recordings!

Basically, you can make a video that shows what you are doing on your screen, as well as record an accompanying audio track (useful if you’re narrating a tutorial or something) or you can use system audio.

How Much Does It Cost?

Screencastify offers two pricing plans:

  • Free
  • Premium – $2 per month (paid annually)

The free version allows you to record the screen, record audio etc. However, you have fewer export options, and your videos will also have quite a prominent watermark in the upper right hand corner of the screen.

I used the free version for about half a day to test it out. I was impressed enough to purchased the premium version, and am very glad I did. I’ve already produced a number of videos using Screencastify premium, and the extra features and lack of watermark make it well worthwhile, especially when you consider the competitive price.


  • Automatic saving to Google Drive
  • No software install required
  • Export as MP4 (premium version)
  • Competitive pricing
  • Easy to use
  • Record desktop
  • Overlay webcam
  • Works on Chromebook
  • Basic editing features


  • Can be a bit fiddly
  • Not the smoothest framerates
  • No lifetime pricing option


Overall, I’m a massive fan of Screencastify. It’s helped me turn my Chromebook into a machine that I can use for ~90% of all work I need to do on a daily basis (in fact, only intensive Excel work and video editing is off the cards now). It’s very impressive how much you can do with a basic browser extension.

As a solution for recording my screen, and overlaying narration or system audio, it’s so easy and effective.

Is Screencastify as powerful or fully-featured as something like Camtasia? No – of course not. It’s probably going to be a long time before a browser extension can really do the “heavy lifting” that an installable software can. However, for what it is, Screencastify is incredibly impressive.

If you’ve got any desire to make screen recording videos (for training, business, or pleasure) then I strongly recommend that you install Screencastify and give it a try.

Use the free version first to get a feel for how it works, and I think you’ll find yourself upgrading to the premium edition in no time. At just overt $20 per year, it really is exceptionally good value.

Camstudio Review – Is This Free Screen Capture Tool Any Good?

Original Audio Version

Go here to learn about how my reviews work (and why you should listen to/watch the original audio or video version first).

Review Transcript

Hey guys. Me back again. I just want to do another quick review of a product that was a free product that I stumbled across in looking for a alternative to a paid product, so I was looking at Camtasia, which you might be aware of. It’s one of the sort of leading screen capture software, and they had a really good Black Friday sale recently, or maybe … No, it was Cyber Monday, sorry. Yeah, Cyber Monday sale, and unfortunately, I just totally forgot to place my order, and I missed out on this deal, and then their customer support weren’t particularly helpful in terms of saying, “Oh, well look. We’ll give you the deal.”

You know, I mean, I worked in a retail business here in New Zealand, doing marketing for quite some time, and we had a simple rule, that if someone missed a promotion, as long as they had a genuine enough reason, you want the sale. You know, if you could afford to sell it at 30% off on the Sunday and you can’t do it on the Monday, well, then you obviously couldn’t have afforded it in the first place.

So anyway, I was a bit annoyed about that. I’m still going to buy Camtasia, but I’m waiting for another special, because it’s just a bit too expensive for me at the moment, in terms of the recording I need to be doing. So I looked around for free options, and I came across Camstudio. So, I’m not going to give a long review here. This is going to be short, but look, what is Camstudio? It’s a free software for screen capture, so if you want to record anything on your screen, like a PowerPoint presentation, or record yourself using a piece of software, anything like that, well you can use Camstudio, and it’s totally free to download.

It’s a small download file. It’s fast to install. You do need to be aware of the fact that it will try to get you to install a whole bunch of freeware during the install process. I imagine that’s where the software makes its money back, is through bundled installers. There was about three or four different options I had to click no to, in terms of installers, so that’s a little bit frustrating, because obviously, I don’t really like having a software I don’t want forced on me, but look, just make sure you click out of that. I’ve never seen anything worth it that’s included in one of those bundled installer windows, so yeah, just be careful of that. Install it.

Look, as far as free software goes, it’s very functional. If you need to do basic screen recording, it is pretty good. I mean, I’ve used Camtasia in the past. I had it. Camtasia is the free … Sorry, the paid version. Camtasia is a paid product that costs about 200 US dollars normally, and Camstudio is free.

And in the past, I used Camtasia a lot, so I got used to how it works and how easy it was to work with, and when I had a Mac, two or three years ago, I used to use ScreenFlow as well. I think ScreenFlow is now a paid software. I haven’t had a Mac computer in quite some time. I wouldn’t mind one, actually, for some audio stuff I want to do, but ScreenFlow is not compatible for Windows, so it’s besides the point for me anyway, at the moment.

But yeah, look, Camstudio. What do I think about it? Because I want to keep this review nice and short. Overall, it’s pretty good, for free. I mean, if you just want to do some basic screen recording, it really does work. You know, you can select the whole window. You can select the whole screen. You can drag an area to record. Just getting a basic recording done is actually very simple with Camstudio. You’re not going to struggle with that too much.

The downsides of it from my perspective are firstly that there’s a lot of options that obviously you need to have a bit of an idea of what you’re working with or do some Googling or YouTubing of solutions, to get better results. What I’ve found is that the Camstudio files are simply too big, compared to what I would get with Camtasia. I mean, I’ve got a high resolution screen, so I suppose that’s a factor, but I recorded about a two minute video, maybe even less than that, a minute video of me scrolling through some webpages and clicking through some tabs on my computer, and the output file was enormous. I think it was, like, several gigabytes.

So, you know, if I was doing a 30 minute presentation or wanting to do a video review … The reason I want to get into screen capture is so that … At the moment, I write my reviews just by speaking into Audacity, a recording software that’s free, and then I have the audio transcribed by rev.com. I’ve pretty much stopped writing reviews just in text, or just in sort of Word and then copying them over to my blog. I much prefer speaking, but what I would like to do is actually kill two birds with one stone. I would like to make sure that every product I review, if it’s relevant, has a video version as well.

So if it’s a software, I’ll show you key things in the software. I’ll show you little tricks or tips I’ve learned. You know, if it’s an info product, well I’ll show you what you actually get with it, so that those flashy looking bonuses, if they’re just crappy, little eBooks, well, you know, you’ll learn that without having to spend the money. I mean, that’s my tagline, “I waste my money so you don’t waste yours.” And it’s a fun hobby for me. But look, I want to get into doing video screen capture, and then I’ll have the audio from that transcribed instead of doing a separate audio version.

So look, I thought Camstudio would be suitable, but my videos are going to have to be reasonably long, and even though I’ve got a good computer, you know beefy processor, lots of RAM, big hard drive, the other thing I’ve found about Camstudio is that it doesn’t feel that smooth. You know, I can remember Camtasia working very nicely indeed on maybe about five years ago, an older version of it, when I used it through a job I had, and I was running a pretty crappy machine. I think it was like a Core 2 Duo laptop, with four gig of RAM, and Camtasia felt pretty good.

The recording was smooth, and the playback of the video was smooth as well, whereas the Camstudio videos I’ve got, I’ve done, they’re a bit choppy, even though I’m playing them back on a fast computer. They don’t look particularly good. Fine for something really brief, but not good enough for what I want. I’m not happy with them.

But look, that’s probably just me not having the correct settings applied. There are all sorts of different codecs and things you can download, and you can pick different options, so I guess, to be honest, it’s probably more of a reflection on me and my lack of willingness to spend time getting used to using Camstudio.

I think if you’re in business, you know, the most important thing is optimizing the efficiency of your time. Obviously, you don’t want to piss money away for no good reason, but at the same time, you do want to be efficient with your time. Now, I could spend ages learning Camstudio, and working with it to get better results, but I know that if I spend 200 US dollars, plus tax, so about $400 in my local currency, which is a lot of money, but if I spend that on Camtasia, what I know is that I’m going to wind up with a software that does pretty much everything I need it to do, and it’ll do it faster, and it’s even got some pretty decent, but basic, video editing functionality in it.

So Camstudio, is it worth using? If you want to save money, and you want to record your screen, yes, I think it is. Just, you will need to allocate some time, and get stuck into actually learning how to maximize the results you get out of it. On the other hand, if all you want is the easiest option for recording a screen, and you just want a software that’s so straightforward to use and get good results with, well, no, either buy Camtasia, which I think works on Windows and Mac, or if you’re on Mac, you can also consider ScreenFlow as well. I found ScreenFlow very good to work with back in the day, and probably one of my biggest regrets of selling my old Mac Mini that was a great little workstation was that it had a free version of ScreenFlow on it, and it worked well for me.

So, yeah, Camstudio, it’s not amazing, but it is a solid, little free tool. Just make sure, firstly, you don’t accidentally install any crap during the installer process, and secondly, you will need to have some time spare to learn the ropes. Once you’ve done that, though, you should have a nice, little tool, and if you want to record videos off your screen, because you want to do tutorials, or info products, or anything, well it might be a good option, so it’s worth giving it a try.

Affilorama vs AffiloBlueprint vs AffiloJetpack – What’s The Difference?

This is a question I get asked a lot on this site. Here’s a video covering the topic. I’ll add cliff notes soon:

Want to know the difference between Affilorama, AffiloBlueprint, and AffiloJetpack? Here’s what you need to know. If you click the links on any of the product names, you’ll go directly to my detailed review of each:

  • Affilorama is both the brand name, and the colloquial name of the free training product that is offered on affilorama.com. It’s a basic guide to the key concepts of affiliate marketing.
  • AffiloBlueprint. This is a detailed, step-by-step guide to building your first profitable affiliate website. AffiloBlueprint is focused on a very specific process and type of affiliate site.
  • AffiloJetpack. The way to think of this is like “flat pack furniture for affiliate marketing”. It’s an ultra-premium product with a price point around $1000 USD, but the whole point is equipping you with a framework to very quickly build, grow and monetise affiliate sites in evergreen niches.

So which one is the best?

My take on it is:

  • If you’re a total beginner with no experience, then Affilorama free is where you want to start. Just be prepared for the fact that you will get hit with a lot of promotional emails. As I mentioned above, you’re basically putting yourself in their funnel in exchange for free content (although it is good free content and very helpful).
  • If you’ve got some experience and you’re good at thinking outside of the box, then AffiloJetpack is the product to go for. However, it is a premium product with a high price point, so if you’re really strapped for cash, then you need to think carefully before proceeding.
  • AffiloBlueprint is the kind of “no man’s land”. It’s not cheap enough to simply be an impulse buy (although there can be some excellent specials from time to time). It does offer solid – albeit slightly outdated – step-by-step training.

Upcoming Reviews

Just a quick heads up here on the upcoming reviews for this website:

  • AffiloJetpack – a high end affiliate marketing training product/”business in a box”
  • Aweber – a popular email service provider
  • Mailchimp – same as above
  • Mail Monitor – a service for monitoring and improving how your marketing emails are performing in terms of deliverability
  • Traffic Travis – SEO software
  • Amplifire – a plugin for creating welcome mats and popovers for your site
  • JVZoo – an online marketplace for publishing digital information products, software etc
  • Affilorama Premium – an upgraded version of Affilorama with additional features
  • SaleHoo – an online directory of wholesalers and dropshippers for people looking to make money from eCommerce
  • Google Sniper – affiliate marketing training product. Of all the reviews mentioned here, I’m the most excited to do this one as I will be doing a live review on video and then backing it up with a detailed written review. There is huge interest in Google Sniper, but I’ve heard some things about this product that make it a must-review product.

I aim to have all of the above reviews completed by the end of March. This is an ambitious target as my reviews are very detailed, but I hope I can do it. Once these reviews are all complete, then I will start a new batch.

I will also be doing some shorter reviews/guides on tools that aren’t really products per se, but which can have a useful application to your web marketing business. Examples include Ubersuggest, Google Keyword Planner, and Facebook Insights.

Also coming soon will be the official social media presence of Reviews Boss, as well as a newsletter that keeps you updated on all the latest reviews.

Windows vs Mac For Internet Marketing

This is an off-topic post and not a proper review (primarily because I don’t really have the technical knowledge to be able to review this kind of thing in great detail). However, I’d like to briefly touch on the age old debate of Windows vs Mac for Internet Marketing. Which one is actually better?

Benefits of Windows

  • Far more choice in terms of hardware. Whereas Macs are limited to a select few production models with a smattering of upgrades for each (and always at ludicrous prices) there is an endless array of hardware choices for Windows.
  • More low end options available. When you’re an up and coming Internet marketer, chances are you will probably be quite strapped for cash. Dropping big Gs on a Mac laptop or desktop probably won’t help your overall financial position … especially if you need to spend money on getting software, building sites and so on. With Windows you can buy a serviceable machine for next to nothing. You could probably buy something basic enough to get started for under $100 2nd hand (although you would be making serious compromises).
  • More SEO/marketing software available. Quite a few niche SEO and marketing software products are designed for Windows. This is often the case with programs that you have to install, as opposed to cloud-based software.

Benefits of Mac

  • Easier to use. I’ll probably get flamed for this by Windows fanboys … but I’ve always found Mac easier to use and I think a lot of other people do to. Something about the Mac OSX operating system just feels so “fluid”.
  • Generally more reliable. Once again, strong chance of me being flamed by fanboys here but I have always found Mac computers to be more reliable in the sense that they don’t seem to crash so much. Your mileage may vary, however.
  • Street cred. This sounds dumb for basement dwelling affiliate marketers – but if you’re out there running any type of agency or freelancing in any way that requires meeting clients, then rocking up with a nice Macbook Air or Pro (or maybe even one of those stupidly overpriced Macbooks) makes you look the part. Appearances are everything, and having a Mac laptop simply projects an air of success and quality.
  • Better for audio editing.  Depending on what type of Internet marketing you do, this may or may not be relevant. However, I have always found that Macs are better for audio editing and production as it seems to be easier to get things like microphones set up. For example, my Blue Microphones Yeti Pro is infuriating to set up on a Windows 10 machine, but works flawlessly without any setup required on Mac.


In the past 12 months I have used both Mac and Windows for my computing needs. As I outlined above, there are pros and cons for each operating system.

If your budget is limited, you want to be running lots of install software (e.g. something like Traffic Travis as opposed to cloud-based programs), and if you want to be able to do things like play games in your spare time, then I would have to recommend Windows. You can grab a laptop with a decent i5 or i7 processor, 8gb+ RAM and passable graphics for under $1000 somewhere like Amazon. Swap out a standard HDD for an SSD and you’re away laughing.

If you want a desktop machine, then Windows becomes an even better proposition in my opinion. Mac Minis aren’t that good value any more, and the iMac and Mac Pro are undeniably pricey. For the same price as a low spec iMac, you can have a powerful Windows desktop with a quality monitor – and you’ll be able to upgrade it in the future as well!

Of course my dream combo would be a powerful Windows desktop computer (I’d really like one of those 6 core i7s for audio and video processing … as well big framerates, as well as an ultrawide monitor and powerful graphics card) and then a Macbook Air or 13″ Pro for working on-the-go.


Numerik – A SaaS For Sales Reps I’m Helping To Develop

This post is a bit of a departure from my usual review-based posts. I want to share with you an exciting project I’m involved with. It’s called Numerik, and it’s a software designed for sales reps and sales managers who fit the following profile:

  • You sell (or manage a team that sells) multiple products to multiple customers with short deal cycles. A good example would be a sales rep for a tyre wholesale business that sells to a bunch of different of tyre retail shops within your territory. Basically, if your success is built off closing a high number of lower value deals, then Numerik could be a good match.
    • If you’re selling high value products to a few customers/accounts with long sales cycles, then Numerik probably isn’t right for you.
  • You need to have sales targets/quotas that must be met. Attaining quota/target has to be at the heart of everything you do.
    • Numerik is a quota-focused product.  If your organization doesn’t use sales quotas (or they aren’t all that important) then Numerik probably isn’t right for you.
  • The software is currently in early access and is still under development. This means there will be kinks and issues that need to be sorted out along the way.
  • You need to be committed to diligently using Numerik to get the best possible results. This is a software that requires frequent (preferably daily) use in order to maximize the value it can deliver. At the moment you also need to be comfortable with manually uploading data from your ERP or CRM on a regular basis – preferably daily as well. We provide instructions and a template file for doing this.

In exchange for your feedback and input, we are offering free, early access to Numerik. If you’re a sales rep or manager who fits the criteria listed above, then we would love to hear from you.

Go over to numerik.ly and fill out the contact form for more information!